From Actions to Impressions: Cognitive Attribution Theory and the Formation of Corporate Reputation

Corporate Reputation Review

Volumn 7, Issue 3, 2004, Pages 269-281

  Sjovall, Andrea M ^a   Talk, Andrew C ^b  

^a PURDUE UNIVERSITY   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 58049130283     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540225     Document Type: Article

References (0)