Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness

Journal of Advertising

Volumn 33, Issue 3, 2004, Pages 77-85

  Baker, William E ^a   Honea, Heather ^a   Russell, Cristel Antonia ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

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EID: 7444252287     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639170     Document Type: Article

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