A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries

Corporate Reputation Review

Volumn 7, Issue 3, 2004, Pages 218-230

  Apéria, Tony ^a   Brønn, Peggy Simcic ^b   Schultz, Majken ^c  

^a STOCKHOLM UNIVERSITY   (Sweden)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^c Copenhagen Business School ^*  (Denmark)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 33747739510     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540222     Document Type: Article

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