Order forecasts, retail sales, and the marketing mix for consumer durables

Journal of Forecasting

Volumn 17, Issue 3-4, 1998, Pages 327-346

  Hanssens, Dominique M ^a,b,c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Robert Anderson Research Foundation   (United States)

^c KeraVision   (United States)

Author keywords

Cointegration; Market response models; Marketing mix effects; Order forecasting; Persistence

Indexed keywords

EID: 0000874578     PISSN: 02776693     EISSN: None     Source Type: Journal    
DOI: 10.1002/(sici)1099-131x(199806/07)17:3/4<327::aid-for699>3.0.co;2-q     Document Type: Article

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