Structural modeling and policy simulation

Journal of Marketing Research

Volumn 42, Issue 1, 2005, Pages 22-26

  Bronnenberg, Bart J ^a   Rossi, Peter E ^b   Vilcassim, Naufel J ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14844295544     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.1.22.56887     Document Type: Review

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