The third wave of marketing intelligence

Retailing in the 21st Century: Current and Future Trends

Volumn , Issue , 2006, Pages 113-125

  Burke, Raymond R ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84892075318     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/3-540-28433-8_8     Document Type: Chapter

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4. Burke, Raymond R. (2005): Retail Shoppability: A Measure of the World's Best Stores, in Future Retail Now: 40 of the World's Best Stores, The Retail Industry Leaders Association: Washington, DC.
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8. Duce, Helen (2003): Public Policy: Understanding Public Opinion, Auto-ID Centre, Institute for Manufacturing, University of Cambridge, United Kingdom (February 1).
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10. Kerin, Roger A., Ambuj Jain, Daniel J. Howard (1992): Store Shopping Experience and Consumer Price-Quality-Value Perceptions, Journal of Retailing, 68(4), 376-397.
11. Lam, Shunyin, Mark Vandenbosch, John Hulland, and Michael Pearce (2001): Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects, Marketing Science, 20(2), 194-215.
12. Montgomery, Alan L., Shibo Li, Kannan Srinivasan, and John C. Liechty (2004): Modeling Online Browsing and Path Analysis Using Clickstream Data, Marketing Science, 23(4), 579-595.
13. Pereira, Joe (2005): Spying on the Sales Floor, The Wall Street Journal, December 21, p. B1.
14. Robins, Gary (1994): Retailers Explore New Applications for Customer Counting Technology, Stores (September), 43-47.
15. Underhill, Paco (1999): Why We Buy: The Science of Shopping, New York: Simon & Schuster.