Student attitudes toward college courses: An examination of influences and intentions

Journal of Marketing Education

Volumn 28, Issue 2, 2006, Pages 135-148

  Curran, James M ^a   Rosen, Deborah E ^b  

^a UNIVERSITY OF SOUTH FLORIDA SARASOTA MANATEE   (United States)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

Attitudes; Course evaluations; Marketing; Structural modeling; Students

Indexed keywords

EID: 33745782538     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306288401     Document Type: Article

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