Effects of scarcely dressed models in advertising on body esteem for belgian men and women

Sex Roles

Volumn 60, Issue 5-6, 2009, Pages 366-378

  Dens, Nathalie ^a   De Pelsmacker, Patrick ^a   Janssens, Wim ^b  

^a UNIVERSITY OF ANTWERP   (Belgium)

^b HASSELT UNIVERSITY   (Belgium)

Author keywords

Advertising; Body esteem; Nudity; Self esteem; Social comparison

Indexed keywords

EID: 65049089905     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-008-9541-0     Document Type: Article

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