The influence of TV viewing on consumers' body images and related consumption behavior

Marketing Letters

Volumn 18, Issue 1-2, 2007, Pages 101-116

  Eisend, Martin ^a   Möller, Jana ^a  

^a FREIE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Beauty related consumption; Body images; Cultivation theory; Media effects

Indexed keywords

EID: 34247570507     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-9004-8     Document Type: Article

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