Emotional appeals and information cues in Belgian magazine advertisements

International Journal of Advertising

Volumn 16, Issue 2, 1997, Pages 123-147

  De Pelsmacker, Patrick ^a   Geuens, Maggie ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039228152     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104682     Document Type: Article

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