Store brands vs. Manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 4, 2006, Pages 471-492

  Lybeck, Annika ^a   Holmlund Rytkönen, Maria ^a   Sääksjärvi, Maria ^a  

^a HANKEN Swedish School of Economics and Business Administration   (Finland)

Author keywords

confectionery; consumer perception; consumer purchase behaviour; Finland; Store brand

Indexed keywords

EID: 63849121841     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600844343     Document Type: Article

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