Perceptions of generic products: a macro and micro view

Journal of Product & Brand Management

Volumn 6, Issue 2, 1997, Pages 93-108

  Prendergast, Gerard P ^a   Marr, Norman E ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF HUDDERSFIELD   (United Kingdom)

Author keywords

Brands; Generics; New Zealand; Perceptions; Retailing

Indexed keywords

EID: 84856422980     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429710175637     Document Type: Article

References (23)

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