Grocery purchase behaviour for national and own-label brands

Service Industries Journal

Volumn 16, Issue 1, 1996, Pages 58-66

  Omar, Ogenyi Ejye ^a  

^a London Institute   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040842975     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642069600000006     Document Type: Article

References (14)

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2. Davies, G. and J. Bell, 1991 'The Grocery Shopper; Is He Different?', International Journal of Retail & Distribution Management, Vol.19, No.1, p.25.
3. Ellis, K., 1988, 'An Investigation of Private Label Purchase Behaviour in the Packaged Grocery Market', PhD Thesis, London Business School.
4. Frank, R.E., 1967, 'Correlates of Buying Behaviour for Grocery Products', Journal of Marketing, 31, October, pp.48-53.
5. Frank, R.E. and H.W. Boyd, 1965, 'Are Private Brand-prone Grocery Customers Really Different?', Journal of Advertising Research, 5, December, pp.27-35.
6. McGoldrick, P., 1990, Retail Marketing, McGraw-Hill, pp.237-359
7. Myers, J.G., 1967 'Determinants of Private Brand Attitudes', Journal of Marketing Research, February, pp.73-91.
8. Omar, O.E., 1992, 'Grocery Shopping Behaviour and Retailers' Own-label Food Brands', PhD Thesis, Manchester Metropolitan University.
9. PLMA, 1989, 'The American Consumers Speak Out: a Gallup poll', in Management Horizons, pp.28-42.
10. Rothe, J.T. and L.M. Lamont, 1973, 'Purchase Behaviour and Brand Choice Determinants for National and Private Brand Major Appliances', Journal of Retailing, Vol.49, No.3 Fall.
11. Smith, S.A., 1970, 'How Do Consumers Choose Between Brands of Durable Goods?' Journal of Retailing, Vol.46, No.2, Summer, pp. 18-26.
12. Udell, J.G., 1966, 'Pre-purchase Behaviour of Buyers of Small Electrical Appliances', Journal of Marketing, October, pp.50-2.
13. Webster, J., 1993, 'Loyalty is the Key in the Battle of the Brands', Target Group Index, TGI Grocery Survey, Super Marketing, 29 October.
14. Zeithaml, V.A., 1988, 'Consumer Perceptions of Price, Quality and Value: A means-end model and synthesis of evidence', Journal of Marketing, 52, July, pp.2-22.