Consumer perceptions of generic products: A Mexican study

Journal of Product & Brand Management

Volumn 9, Issue 7, 2000, Pages 446-456

  Yelkur, Rama ^a  

^a UNIVERSITY OF WISCONSIN EAU CLAIRE   (United States)

Author keywords

Brands; Consumer behaviour; Generics; Mexico; Own label goods; Risk

Indexed keywords

EID: 84986078105     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010351385     Document Type: Article

References (25)

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