Customer retention through supplier-organization-customer relationship management

Transformations in Business and Economics

Volumn 8, Issue 1, 2009, Pages 137-151

  Žvireliene, Renata ^a   Bučiünine, Ilona ^b   Škudiene, Vida ^b   Sakalas, Algimantas ^a  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

^b ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS   (Lithuania)

Author keywords

Customer retention; Internal organizational relationship; Lithuania; Relationship marketing; Relationship with customers; Relationship with suppliers; Vehicles trading industry

Indexed keywords

EID: 63649116679     PISSN: 16484460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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