The role of relationship marketing dimensions in the customer retention;Santykiu̧ marketingo dimensiju̧ vaidmuo išlaikant vartotojus

Business: Theory and Practice

Volumn 9, Issue 4, 2008, Pages 272-280

  Žvireliene, Renata ^a   Bučiuniene, Ilona ^b  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

^b ISM UNIVERSITY OF MANAGEMENT AND ECONOMICS   (Lithuania)

Author keywords

Commitment; Customer retention; Relationship marketing; Relationship marketing dimensions; Relationships with customers; Satisfaction; Trust

Indexed keywords

EID: 63649087210     PISSN: 16480627     EISSN: 18224202     Source Type: Journal    
DOI: 10.3846/1648-0627.2008.9.272-280     Document Type: Article

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