Analysis of customer portfolio and relationship management models: Bridging managerial dimensions

Journal of Business and Industrial Marketing

Volumn 20, Issue 6, 2005, Pages 307-316

  Rajagopal, ^a   Sanchez, Romulo ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Buyer seller relationships; Customer relations; Marketing departments; Purchasing

Indexed keywords

EID: 25144519657     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510618147     Document Type: Article

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