Fuzzy set theory based decision model for determining market position and developing strategy for hospital service quality

Total Quality Management and Business Excellence

Volumn 15, Issue 4, 2004, Pages 439-456

  Wu, Wann Yih ^a   Hsiao, Shih Wen ^a   Kuo, Hsing Ping ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Fuzzy set theory; Market position; Market strategy; Service quality; SERVQUAL

Indexed keywords

EID: 2442682756     PISSN: 14783363     EISSN: None     Source Type: Journal    
DOI: 10.1080/1478336042000183587     Document Type: Article

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