-
1
-
-
0007206121
-
Viewer Perceptions of Prime-Time Television Advertising
-
Aaker, D. A., and D. E. Bruzzone. "Viewer Perceptions of Prime-Time Television Advertising." Journal of Advertising Research 21, 5 (1981): 15-23.
-
(1981)
Journal of Advertising Research
, vol.21
, Issue.5
, pp. 15-23
-
-
Aaker, D.A.1
Bruzzone, D.E.2
-
4
-
-
56249089299
-
Recall the Brand?
-
Agee, T. "Recall the Brand?" Marketing Magazine 16, 6 (1997): 63.
-
(1997)
Marketing Magazine
, vol.16
, Issue.6
, pp. 63
-
-
Agee, T.1
-
6
-
-
3042892456
-
Love the Ad. Buy the Product? Why Liking the Advertising and Preferring the Brand Aren't Such Strange Bedfellow After All
-
September
-
Biel, A. L. "Love the Ad. Buy the Product? Why Liking the Advertising and Preferring the Brand Aren't Such Strange Bedfellow After All." Admap, September 1990.
-
(1990)
Admap
-
-
Biel, A.L.1
-
10
-
-
84965624454
-
-
Chinese Culture Connection. Chinese Values and the Search for Culture-Free Dimensions of Culture. Journal of Cross-Cultural Psychology 18, 2 (1987): 143-64.
-
Chinese Culture Connection. "Chinese Values and the Search for Culture-Free Dimensions of Culture." Journal of Cross-Cultural Psychology 18, 2 (1987): 143-64.
-
-
-
-
11
-
-
30744473765
-
Creative Failures
-
Cummins, D. "Creative Failures." Ad/Media 11, 7 (1996): 35-37.
-
(1996)
Ad/Media
, vol.11
, Issue.35-37
, pp. 7
-
-
Cummins, D.1
-
14
-
-
0037257964
-
Generational Buying Motivations for Fashion
-
Dias, L. P. "Generational Buying Motivations for Fashion." Journal of Fashion Marketing and Management 7, 1 (2003): 78-86.
-
(2003)
Journal of Fashion Marketing and Management
, vol.7
, Issue.1
, pp. 78-86
-
-
Dias, L.P.1
-
15
-
-
33748532153
-
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
-
Dou, W., G. Wang, and N. Zhou. "Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers." Journal of Advertising 35, 2 (2006): 101-10.
-
(2006)
Journal of Advertising
, vol.35
, Issue.2
, pp. 101-110
-
-
Dou, W.1
Wang, G.2
Zhou, N.3
-
16
-
-
33845283694
-
Likeable Ads Work Best, But What Is Likeability? Sharp New Light on Advertising Communication Styles
-
May
-
Du Plessis, E. C. "Likeable Ads Work Best, But What Is Likeability? Sharp New Light on Advertising Communication Styles." Admap, May 1994a.
-
(1994)
Admap
-
-
Du Plessis, E.C.1
-
18
-
-
33748722935
-
Communicating with the Cohort: Exploring Generation X Asia's Attitudes towards Advertising
-
Ewing, M. T., and A. Caruana. "Communicating with the Cohort: Exploring Generation X Asia's Attitudes towards Advertising," Journal of International Consumer Marketing 11, 1 (1999): 41-53.
-
(1999)
Journal of International Consumer Marketing
, vol.11
, Issue.1
, pp. 41-53
-
-
Ewing, M.T.1
Caruana, A.2
-
19
-
-
85135311196
-
The Influence of Religion on the Attitudes towards the Advertising of Controversial Products
-
Fam, K. S., D. Waller, and Z. Erdogan, "The Influence of Religion on the Attitudes towards the Advertising of Controversial Products." European Journal of Marketing 38, 5/6 (2004): 537-55.
-
(2004)
European Journal of Marketing
, vol.38
, Issue.5-6
, pp. 537-555
-
-
Fam, K.S.1
Waller, D.2
Erdogan, Z.3
-
20
-
-
56249086416
-
-
Franzen, G. Advertising Effectiveness: Findings from Empirical Research. Henley-on-Thames, U.K.: NTC Publications Limited, 1994.
-
Franzen, G. Advertising Effectiveness: Findings from Empirical Research. Henley-on-Thames, U.K.: NTC Publications Limited, 1994.
-
-
-
-
21
-
-
30744455347
-
Observations: What Drives Commercial Liking? An Exploration of Entertainment vs. Communication
-
Greene, W. F. "Observations: What Drives Commercial Liking? An Exploration of Entertainment vs. Communication." Journal of Advertising Research 32, 2 (1992): 65-68.
-
(1992)
Journal of Advertising Research
, vol.32
, Issue.2
, pp. 65-68
-
-
Greene, W.F.1
-
22
-
-
0031092620
-
Cultural Values in International Advertising: An Examination of Familial Norms and Roles in Mexico
-
Gregory, G. D., and J. M. Munch. "Cultural Values in International Advertising: An Examination of Familial Norms and Roles in Mexico." Psychology & Marketing 14, 2 (1997): 99-119.
-
(1997)
Psychology & Marketing
, vol.14
, Issue.2
, pp. 99-119
-
-
Gregory, G.D.1
Munch, J.M.2
-
23
-
-
0001081862
-
The Influence of Cultural Individualism-Collectivism, Self Construais, and Individual Values on Communication Styles across Cultures
-
Gudykunst, W. B., Y. Matsumoto, S. Ting-Toomey, T. Nishida, K. Kim, and S. Seyman. "The Influence of Cultural Individualism-Collectivism, Self Construais, and Individual Values on Communication Styles across Cultures." Human Communication Research 22, 4 (1996): 510-43.
-
(1996)
Human Communication Research
, vol.22
, Issue.4
, pp. 510-543
-
-
Gudykunst, W.B.1
Matsumoto, Y.2
Ting-Toomey, S.3
Nishida, T.4
Kim, K.5
Seyman, S.6
-
24
-
-
56249124896
-
-
Haddon, R. Chinese Civilisation: Study Guide. Palmerston North, New Zealand: Massey University Press, 2000.
-
Haddon, R. Chinese Civilisation: Study Guide. Palmerston North, New Zealand: Massey University Press, 2000.
-
-
-
-
26
-
-
0004134847
-
-
Garden City, NY: Anchor Books
-
Hall, E. T. Beyond Culture. Garden City, NY: Anchor Books, 1976.
-
(1976)
Beyond Culture
-
-
Hall, E.T.1
-
28
-
-
21344490207
-
Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies
-
Han, S. P., and S. Shavitt. "Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies." Journal of Experimental Social Psychology 30, 4 (1994): 326-50.
-
(1994)
Journal of Experimental Social Psychology
, vol.30
, Issue.4
, pp. 326-350
-
-
Han, S.P.1
Shavitt, S.2
-
29
-
-
32544433873
-
Low Involvement Processing - A New Model of Brand and Advertising
-
Heath, R. "Low Involvement Processing - A New Model of Brand and Advertising." International Journal of Advertising 19, 3 (2000): 287-98.
-
(2000)
International Journal of Advertising
, vol.19
, Issue.3
, pp. 287-298
-
-
Heath, R.1
-
32
-
-
0038560626
-
Like It or Not, Liking is Not Enough
-
Hollis, S. "Like It or Not, Liking is Not Enough." Journal of Advertising Research 35, 6 (1995): 7-16.
-
(1995)
Journal of Advertising Research
, vol.35
, Issue.6
, pp. 7-16
-
-
Hollis, S.1
-
33
-
-
84952214166
-
Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising
-
Hong, J. W., A. Mudderrisoglu, and G. M. Zinkhan. "Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising." Journal of Advertising 16, 1 (1987): 55-68.
-
(1987)
Journal of Advertising
, vol.16
, Issue.1
, pp. 55-68
-
-
Hong, J.W.1
Mudderrisoglu, A.2
Zinkhan, G.M.3
-
36
-
-
84952252478
-
Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal
-
Johar, J. S., and J. Sirgy. "Value-Expressive Versus Utilitarian Advertising Appeals: When and Why to Use Which Appeal." Journal of Advertising 20, 3 (1991): 23-33.
-
(1991)
Journal of Advertising
, vol.20
, Issue.3
, pp. 23-33
-
-
Johar, J.S.1
Sirgy, J.2
-
37
-
-
0002934032
-
Content Analysis in Consumer Research
-
Kassarjian, H. A. "Content Analysis in Consumer Research." Journal of Consumer Research 4, 1 (1977): 8-18.
-
(1977)
Journal of Consumer Research
, vol.4
, Issue.1
, pp. 8-18
-
-
Kassarjian, H.A.1
-
39
-
-
0032384055
-
High-Versus Low-Context Culture: A Comparison of Chinese, Korean, and American Cultures
-
Kim, D., Y. Pan, and H. S. Park. "High-Versus Low-Context Culture: A Comparison of Chinese, Korean, and American Cultures." Psychology & Marketing 15, 6 (1998): 507-21.
-
(1998)
Psychology & Marketing
, vol.15
, Issue.6
, pp. 507-521
-
-
Kim, D.1
Pan, Y.2
Park, H.S.3
-
40
-
-
0004143159
-
-
Thousand Oaks, CA: Sage Publications
-
Kim, U., H. C. Triandis, C. Kagitcibasi, S. C. Choi, and G. Yoon. Individualism and Collectivism: Theory, Method, and Applications. Thousand Oaks, CA: Sage Publications, 1994.
-
(1994)
Individualism and Collectivism: Theory, Method, and Applications
-
-
Kim, U.1
Triandis, H.C.2
Kagitcibasi, C.3
Choi, S.C.4
Yoon, G.5
-
41
-
-
56249100979
-
Continuing Useful Validation into the 1990's
-
New York: Advertising Research Foundation
-
Kuse, A. R. "Continuing Useful Validation into the 1990's." In Proceedings of the Seventh Annual ARFCopy Research Workshop. New York: Advertising Research Foundation, 1990.
-
(1990)
Proceedings of the Seventh Annual ARFCopy Research Workshop
-
-
Kuse, A.R.1
-
42
-
-
0040321074
-
The Importance of Likeability as a Measure of Television Advertising Effectiveness
-
Leather, P., S. McKechnie, and M. Amirkhanian. "The Importance of Likeability as a Measure of Television Advertising Effectiveness." International Journal of Advertising 13, 3 (1994): 265-80.
-
(1994)
International Journal of Advertising
, vol.13
, Issue.3
, pp. 265-280
-
-
Leather, P.1
McKechnie, S.2
Amirkhanian, M.3
-
43
-
-
0000230822
-
A Multidimensional Set of Rating Scales for Television Commercials
-
Leavitt, C. "A Multidimensional Set of Rating Scales for Television Commercials." Journal of Applied Psychology 54, 5 (1970): 427-29.
-
(1970)
Journal of Applied Psychology
, vol.54
, Issue.5
, pp. 427-429
-
-
Leavitt, C.1
-
44
-
-
2442622376
-
A Test of Ad Appeal Effectiveness in Poland and the United States
-
Lepkowska-White, E., T. G. Brashear, and M. G. Weinberger. "A Test of Ad Appeal Effectiveness in Poland and the United States." Journal of Advertising 32, 3 (2003): 57-67.
-
(2003)
Journal of Advertising
, vol.32
, Issue.3
, pp. 57-67
-
-
Lepkowska-White, E.1
Brashear, T.G.2
Weinberger, M.G.3
-
46
-
-
0012028285
-
Cultural Values Reflected in Chinese and American Television Advertising
-
Lin, C. A. "Cultural Values Reflected in Chinese and American Television Advertising." Journal of Advertising 30, 4 (2001): 83-94.
-
(2001)
Journal of Advertising
, vol.30
, Issue.4
, pp. 83-94
-
-
Lin, C.A.1
-
47
-
-
0002467211
-
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
-
MacKenzie, S. B.. and R. J. Lutz. "An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context." Journal of Marketing 53, 4 (1989): 48-56.
-
(1989)
Journal of Marketing
, vol.53
, Issue.4
, pp. 48-56
-
-
MacKenzie, S.B.1
Lutz, R.J.2
-
48
-
-
0012085261
-
Analysis of Information Content in U.S. and Japanese Magazine Advertising
-
Madden, C. S., M. J. Caballero, and S. Matsukubo. "Analysis of Information Content in U.S. and Japanese Magazine Advertising." Journal of Advertising 15, 3 (1986): 38-45.
-
(1986)
Journal of Advertising
, vol.15
, Issue.3
, pp. 38-45
-
-
Madden, C.S.1
Caballero, M.J.2
Matsukubo, S.3
-
49
-
-
84925892132
-
The Relationship of Advertising and Culture in the Philippines
-
Marquez, F. "The Relationship of Advertising and Culture in the Philippines." Journalism Quarterly 52, 3 (1975): 436-42.
-
(1975)
Journalism Quarterly
, vol.52
, Issue.3
, pp. 436-442
-
-
Marquez, F.1
-
50
-
-
28244448891
-
Copy Factors Related to Persuasion Scores
-
Muldovan, S. E. "Copy Factors Related to Persuasion Scores." Journal of Advertising Research 24, 6 (1985): 19-24.
-
(1985)
Journal of Advertising Research
, vol.24
, Issue.6
, pp. 19-24
-
-
Muldovan, S.E.1
-
51
-
-
56249141065
-
-
Oxford Dictionary, 3rd ed. Oxford, U.K.: Oxford University Press, 2005.
-
Oxford Dictionary, 3rd ed. Oxford, U.K.: Oxford University Press, 2005.
-
-
-
-
52
-
-
84960662068
-
Measuring the Cultural Values Manifest in Advertising
-
J. H. Leigh and C. R. Martin, eds. Ann Arbor, MI: University of Michigan, Graduate School of Business
-
Pollay, R. W. "Measuring the Cultural Values Manifest in Advertising." In Current Issues and Research in Advertising, J. H. Leigh and C. R. Martin, eds. Ann Arbor, MI: University of Michigan, Graduate School of Business, 1983.
-
(1983)
Current Issues and Research in Advertising
-
-
Pollay, R.W.1
-
55
-
-
0004098462
-
-
Cambridge, U.K, Cambridge University Press
-
Reeves, R., and C. Nass. The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places. Cambridge, U.K.: Cambridge University Press, 1996.
-
(1996)
The Media Equation: How People Treat Computers, Television and New Media Like Real People and Places
-
-
Reeves, R.1
Nass, C.2
-
57
-
-
33748341132
-
Frogs, Bears and Orgasms: Think Zany If You Want to Reach Today's Consumers
-
June 9
-
Robinson, E. A. "Frogs, Bears and Orgasms: Think Zany If You Want to Reach Today's Consumers." Fortune, June 9, 1997.
-
(1997)
Fortune
-
-
Robinson, E.A.1
-
58
-
-
56249135533
-
-
Roland, S. In Search of Self in India and Japan. New Delhi: Sterling Paperbacks, 1988.
-
Roland, S. In Search of Self in India and Japan. New Delhi: Sterling Paperbacks, 1988.
-
-
-
-
60
-
-
0002276656
-
Conclusions from the ARF's Copy Research Validity Project
-
Rossiter, J. R., and G. Eagleson. "Conclusions from the ARF's Copy Research Validity Project." Journal of Advertising Research 34, 3 (1994): 19-32.
-
(1994)
Journal of Advertising Research
, vol.34
, Issue.3
, pp. 19-32
-
-
Rossiter, J.R.1
Eagleson, G.2
-
61
-
-
0002328655
-
A Profile of Responses to Commercials
-
Schlinger, M. J. "A Profile of Responses to Commercials." Journal of Advertising Research 19, 2 (1979): 37-46.
-
(1979)
Journal of Advertising Research
, vol.19
, Issue.2
, pp. 37-46
-
-
Schlinger, M.J.1
-
63
-
-
0002182395
-
Value Expressive Versus Utilitarian Appeals: A Reply to Shavitt
-
Sirgy, J. M., and J. S. Johar. "Value Expressive Versus Utilitarian Appeals: A Reply to Shavitt." Journal of Advertising 21, 2 (1992): 53-54.
-
(1992)
Journal of Advertising
, vol.21
, Issue.2
, pp. 53-54
-
-
Sirgy, J.M.1
Johar, J.S.2
-
64
-
-
33845303191
-
Effects of Advertising Likeability: A 10-Year Perspective
-
Smit, E. G., L. V. Meurs, and P. C. Neijens. "Effects of Advertising Likeability: A 10-Year Perspective." Journal of Advertising Research 46, 1 (2006): 73-83.
-
(2006)
Journal of Advertising Research
, vol.46
, Issue.1
, pp. 73-83
-
-
Smit, E.G.1
Meurs, L.V.2
Neijens, P.C.3
-
65
-
-
0039906891
-
Will the Busters Be Spenders?
-
May 11
-
Spiers, J. "Will the Busters Be Spenders?" Fortune, May 11, 1992.
-
(1992)
Fortune
-
-
Spiers, J.1
-
66
-
-
3043000552
-
Observations: A Brief Observation about Likeability and Interestingness of Advertising
-
Stapel, J. "Observations: A Brief Observation about Likeability and Interestingness of Advertising." Journal of Advertising Research 34, 3 (1994): 79-80.
-
(1994)
Journal of Advertising Research
, vol.34
, Issue.3
, pp. 79-80
-
-
Stapel, J.1
-
67
-
-
85011387941
-
The Impact of Information Level on the Effectiveness of U.S and Korean Television Communication
-
Taylor, C. R., G. E. Miracle, and R. D. Wilson. "The Impact of Information Level on the Effectiveness of U.S and Korean Television Communication." Journal of Advertising 20, 3 (1997): 1-15.
-
(1997)
Journal of Advertising
, vol.20
, Issue.3
, pp. 1-15
-
-
Taylor, C.R.1
Miracle, G.E.2
Wilson, R.D.3
-
68
-
-
30744454077
-
Likeability: 10 Years of Academic Research
-
New York: Advertising Research Foundation
-
Thorson, E. "Likeability: 10 Years of Academic Research." In Proceedings of Eight Annual ARFCopy Research Workshop. New York: Advertising Research Foundation, 1991.
-
(1991)
Proceedings of Eight Annual ARFCopy Research Workshop
-
-
Thorson, E.1
-
70
-
-
0040506181
-
The Self and Social Behaviour in Differing Cultural Contexts
-
_. "The Self and Social Behaviour in Differing Cultural Contexts." Psychological Review 96, 3 (1989a): 506-20.
-
(1989)
Psychological Review
, vol.96
, Issue.3
, pp. 506-520
-
-
Triandis, H.C.1
-
71
-
-
0002964963
-
Cross-Cultural Studies of Individualism and Collectivism
-
John J. Berman, ed. Lincoln, NE: University of Nebraska Press
-
_. "Cross-Cultural Studies of Individualism and Collectivism." In Nebraska Symposium on Motivation, John J. Berman, ed. Lincoln, NE: University of Nebraska Press, 1989b.
-
(1989)
Nebraska Symposium on Motivation
-
-
Triandis, H.C.1
-
72
-
-
30744471497
-
Beyond Validation: Advertising Research for the 1990s
-
New York: Advertising Research Foundation
-
Walker, D. "Beyond Validation: Advertising Research for the 1990s." In Proceedings of the Seventh Annual ARFCopy Research Workshop. New York: Advertising Research Foundation, 1990.
-
(1990)
Proceedings of the Seventh Annual ARFCopy Research Workshop
-
-
Walker, D.1
-
74
-
-
56249126735
-
Gender Attitudes Towards the Advertising of Controversial Products in China
-
Waller, D., and K. S. Fam. "Gender Attitudes Towards the Advertising of Controversial Products in China." Journal of Interdisciplinary Gender Studies 6, 2 (2001): 83-91.
-
(2001)
Journal of Interdisciplinary Gender Studies
, vol.6
, Issue.2
, pp. 83-91
-
-
Waller, D.1
Fam, K.S.2
-
75
-
-
0038409582
-
A Reaction Profile of TV Commercials
-
Wells, W. D., C. Leavitt, and M. McConville. "A Reaction Profile of TV Commercials." Journal of Advertising Research 11, 6 (1971): 11-17.
-
(1971)
Journal of Advertising Research
, vol.11
, Issue.6
, pp. 11-17
-
-
Wells, W.D.1
Leavitt, C.2
McConville, M.3
-
77
-
-
34547923268
-
-
World Bank. World Development Indicators cited in, April 29
-
World Bank. World Development Indicators cited in The Economist, April 29, 2006.
-
(2006)
The Economist
-
-
-
78
-
-
84940846914
-
Visual Differences in U.S. and Chinese Television Commercials
-
Zhou, S., P. Zhou, and F. Xue. "Visual Differences in U.S. and Chinese Television Commercials." Journal of Advertising 34, 1 (2005): 11119.
-
(2005)
Journal of Advertising
, vol.34
, Issue.1
, pp. 11119
-
-
Zhou, S.1
Zhou, P.2
Xue, F.3
|