Fashion buying criteria of X Generation consumers in Hong Kong

Journal of Fashion Marketing and Management

Volumn 6, Issue 1, 2002, Pages 63-76

  Leung, Jovey Wai Kwan ^a   Taylor, Gail ^a  

^a NONE   (Hong Kong)

Author keywords

Consumer behaviour; Fashion; Hong Kong; Marketing

Indexed keywords

CONSUMER RESEARCH; CONSUMPTION; FASHION; MARKET; MARKETING;

EID: 3042809023     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020210422473     Document Type: Article

References (11)

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2. Boone, L.E. (1995), Contemporary Marketing Plus, 8th ed., The Dryden Press, Hinsdale, IL, p. 566.
3. Census and Statistics Department of Hong Kong (1995), 1995 Household Expenditure Survey and the Rebasing of the Consumer Price Indices, Table 11.
4. Census and Statistics Department of Hong Kong (1999), 1999 Quarterly Report on General Household Survey.
5. Coupland, D. (1991), Generation X: Tales for an Accelerated Culture, Abacus, Tunbridge Wells.
6. Diamond, E. (1993), Fashion Retailing, Delmar Publishers, New York, NY.
7. Easey, M. (1995), Fashion Marketing, Blackwell Scientific Press, Malden, MA, p. 112.
8. Fiore, A.M. and Kimle, P.A. (1997), Understanding Aesthetics for the Merchandising and Design Professional, Fairchild Publications, New York, NY, p. 398.
9. Ritchie, K. (1995), Marketing to Generation X, Lexington Books, New York, NY.
10. Storm, P. (1987), Functions of Dress: Tool of Culture and the Individual, Prentice-Hall, Englewood Cliffs, NJ.
11. Weeks, A.J., Brannon, E.L. and Ulrich, P.V. (1998) "Generation X consumer's preferences for non-store versus in-store shopping for apparel", Journal of Fashion Marketing and Management, Vol. 2 No. 2, pp. 113-24.