Why sad people like shoes better: The influence of mood on the evaluative conditioning of consumer attitudes

Psychology and Marketing

Volumn 21, Issue 10, 2004, Pages 755-773

  Walther, Eva ^a   Grigoriadis, Sofia ^a  

^a UNIVERSITY OF HEIDELBERG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 5644269450     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20028     Document Type: Article

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