Will older models turn off shoppers?

International Journal of Advertising

Volumn 16, Issue 1, 1997, Pages 27-36

  Greco, Alan J ^a   Swayne, Linda E ^b   Johnson, Edna B ^a  

^a NORTH CAROLINA A AND T STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0343986088     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104671     Document Type: Article

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