A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

Journal of Consumer Research

Volumn 29, Issue 1, 2002, Pages 91-100

  DeSarbo, Wayne S ^a   Kim, Juyoung ^b   Choi, S Chan ^c   Spaulding, Melinda ^d  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Kookmin University   (South Korea)

^c RUTGERS UNIVERSITY   (United States)

^d ELI LILLY AND COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036275473     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/339923     Document Type: Article

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