Role of international trade shows in small firm internationalization: A network perspective

International Marketing Review

Volumn 25, Issue 5, 2008, Pages 544-562

  Evers, Natasha ^a   Knight, John ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Cross cultural studies; International business; Ireland; New Zealand; Small enterprises; Trade fairs

Indexed keywords

EID: 52649156560     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810904080     Document Type: Review

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