The dual motives of participants at international trade shows An empirical investigation of exhibitors and visitors with selling motives

International Marketing Review

Volumn 13, Issue 2, 1996, Pages 39-53

  Hansen, Kare ^a,b  

^a NORWEGIAN INSTITUTE OF FISHERIES AND AQUACULTURE RESEARCH   (Norway)

^b UNIVERSITY OF GOTHENBURG   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345791234     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339610115764     Document Type: Article

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