Does size matter?-Objectives and measures at UK trade exhibitions

Journal of Marketing Communications

Volumn 3, Issue 1, 1997, Pages 51-59

  Blythe, Jim ^a  

^a University of Glamorgan   (United Kingdom)

Author keywords

Exhibitions; Measures; Objectives; Size

Indexed keywords

EID: 0009909983     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272697346041     Document Type: Article

References (13)

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