Performance in trade shows and exhibitions: A synthesis and directions for future research

Journal of Global Marketing

Volumn 12, Issue 3, 1999, Pages 41-57

  Shoham, Aviv ^a  

^a TECHNION ISRAEL INSTITUTE OF TECHNOLOGY   (Israel)

Author keywords

Effective promotional activity; International marketing; Trade show performance model; Trade show strategy

Indexed keywords

EID: 0242288426     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v12n03_04     Document Type: Article

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