A Study of Exhibitor Firms at an Arabian Gulf Trade Show: Goals, Selection Criteria and Perceived Problems

Journal of Global Marketing

Volumn 15, Issue 3-4, 2002, Pages 149-172

  Rice, Gillian ^a   Almossawi, Mohammed ^b  

^a Garvin School of International Management   (United States)

^b UNIVERSITY OF BAHRAIN   (Bahrain)

Author keywords

Arab management practice; Arabian Gulf; Exhibitions; Gulf Cooperation Council; Trade fairs; Trade shows

Indexed keywords

EID: 0347934426     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v15n03_07     Document Type: Article

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