메뉴 건너뛰기




Volumn 18, Issue 4, 2008, Pages 309-328

The impact of customers' perception of varying degrees of customer service on commitment and perceived relative attractiveness

Author keywords

Banking; Consumer behaviour; Customer relations; Customer services quality; Norway

Indexed keywords


EID: 48549091094     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520810885581     Document Type: Article
Times cited : (24)

References (65)
  • 1
    • 41649112685 scopus 로고
    • Structural equation modeling in practice: a review and recommended two-step approach
    • Anderson, J.C. and Gerbing, D.W. (1988), “Structural equation modeling in practice: a review and recommended two-step approach”, Psychological Bulletin, Vol. 103 No. 3, pp. 411-423.
    • (1988) Psychological Bulletin , vol.103 , Issue.3 , pp. 411-423
    • Anderson, J.C.1    Gerbing, D.W.2
  • 2
    • 84990374507 scopus 로고    scopus 로고
    • From disgust to delight: do customers hold a grudge?
    • Andreassen, T.W. (2001), “From disgust to delight: do customers hold a grudge?”, Journal of Service Research, Vol. 4 No. 1, pp. 39-49.
    • (2001) Journal of Service Research , vol.4 , Issue.1 , pp. 39-49
    • Andreassen, T.W.1
  • 3
    • 0007045460 scopus 로고    scopus 로고
    • Perceived relative attractiveness today and tomorrow as predictors of future repurchase intention
    • Andreassen, T.W. and Lervik, L. (1999), “Perceived relative attractiveness today and tomorrow as predictors of future repurchase intention”, Journal of Service Research, Vol. 2 No. 2, pp. 164-172.
    • (1999) Journal of Service Research , vol.2 , Issue.2 , pp. 164-172
    • Andreassen, T.W.1    Lervik, L.2
  • 4
    • 0001925985 scopus 로고    scopus 로고
    • A general approach for representing constructs in organizational research
    • Bagozzi, R.P. and Edwards, J.R. (1998), “A general approach for representing constructs in organizational research”, Organizational Research Methods, Vol. 1 No. 1, pp. 45-87.
    • (1998) Organizational Research Methods , vol.1 , Issue.1 , pp. 45-87
    • Bagozzi, R.P.1    Edwards, J.R.2
  • 5
    • 0002790865 scopus 로고
    • Notes on the concept of commitment
    • Becker, H.S. (1960), “Notes on the concept of commitment”, American Journal of Sociology, Vol. 66 No. 1, pp. 32-40.
    • (1960) American Journal of Sociology , vol.66 , Issue.1 , pp. 32-40
    • Becker, H.S.1
  • 6
    • 0021794589 scopus 로고
    • Disappointment in decision making under uncertainty
    • Bell, D.E. (1985), “Disappointment in decision making under uncertainty”, Operations Research, Vol. 33 No. 8, pp. 1-27.
    • (1985) Operations Research , vol.33 , Issue.8 , pp. 1-27
    • Bell, D.E.1
  • 7
    • 0025397298 scopus 로고
    • Some contributions to efficient statistics for structural models
    • Bentler, P.M. (1983), “Some contributions to efficient statistics for structural models”, Psychological Bulletin, Vol. 107 No. 2, pp. 238-246.
    • (1983) Psychological Bulletin , vol.107 , Issue.2 , pp. 238-246
    • Bentler, P.M.1
  • 9
    • 4243159210 scopus 로고
    • Significance tests and goodness-of-fit in the analysis of covariance structures
    • Bentler, P.M. and Bonett, D.G. (1980), “Significance tests and goodness-of-fit in the analysis of covariance structures”, Psychological Bulletin, Vol. 88, pp. 588-606.
    • (1980) Psychological Bulletin , vol.88 , pp. 588-606
    • Bentler, P.M.1    Bonett, D.G.2
  • 10
    • 0036021514 scopus 로고    scopus 로고
    • Understanding service convenience
    • Berry, L.L., Seiders, K. and Grewal, D.D. (2002), “Understanding service convenience”, Journal of Marketing, Vol. 66 No. 3, pp. 1-17.
    • (2002) Journal of Marketing , vol.66 , Issue.3 , pp. 1-17
    • Berry, L.L.1    Seiders, K.2    Grewal, D.D.3
  • 11
    • 0030194591 scopus 로고    scopus 로고
    • Manage marketing by the customer equity test
    • Blattberg, R.C. and Deighton, J. (1996), “Manage marketing by the customer equity test”, Harvard Business Review, Vol. 74, pp. 136-144.
    • (1996) Harvard Business Review , vol.74 , pp. 136-144
    • Blattberg, R.C.1    Deighton, J.2
  • 13
    • 0033247750 scopus 로고    scopus 로고
    • A dynamic model of customers' usage of services: usage as an antecedent and consequence of satisfaction
    • Bolton, R.N. and Lemon, K.N. (1999), “A dynamic model of customers' usage of services: usage as an antecedent and consequence of satisfaction”, Journal of Marketing Research, Vol. 36, pp. 171-186.
    • (1999) Journal of Marketing Research , vol.36 , pp. 171-186
    • Bolton, R.N.1    Lemon, K.N.2
  • 14
    • 84965455705 scopus 로고
    • Alternative ways of assessing model fit
    • Browne, M.W. and Cudeck, R. (1992), “Alternative ways of assessing model fit”, Sociological Methods & Research, Vol. 21 No. 2, pp. 230-258.
    • (1992) Sociological Methods & Research , vol.21 , Issue.2 , pp. 230-258
    • Browne, M.W.1    Cudeck, R.2
  • 15
    • 0031541045 scopus 로고    scopus 로고
    • The company and the product: corporate associations and consumer product responses
    • Dacin, P.A. and Brown, T.J. (1997), “The company and the product: corporate associations and consumer product responses”, Journal of Marketing, Vol. 61 No. 1, pp. 68-84.
    • (1997) Journal of Marketing , vol.61 , Issue.1 , pp. 68-84
    • Dacin, P.A.1    Brown, T.J.2
  • 16
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • Dwyer, R.F., Shurr, P.H. and Oh, S. (1987), “Developing buyer-seller relationships”, Journal of Marketing, Vol. 51, pp. 11-27.
    • (1987) Journal of Marketing , vol.51 , pp. 11-27
    • Dwyer, R.F.1    Shurr, P.H.2    Oh, S.3
  • 17
    • 84993017846 scopus 로고
    • A national customer satisfaction barometer: the Swedish experience
    • Fornell, C. (1992), “A national customer satisfaction barometer: the Swedish experience”, Journal of Marketing, Vol. 56 No. 3, pp. 6-21.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 6-21
    • Fornell, C.1
  • 19
    • 0030518346 scopus 로고    scopus 로고
    • The American customer satisfaction index: nature, purpose, and findings
    • Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (1996), “The American customer satisfaction index: nature, purpose, and findings”, Journal of Marketing, Vol. 60, pp. 7-18.
    • (1996) Journal of Marketing , vol.60 , pp. 7-18
    • Fornell, C.1    Johnson, M.D.2    Anderson, E.W.3    Cha, J.4    Bryant, B.E.5
  • 20
    • 32044435192 scopus 로고    scopus 로고
    • Customer satisfaction and stock prices: high returns, low risk
    • Fornell, C., Mithas, S., Morgeson, F.V. III and Krishnan, M.S. (2006), “Customer satisfaction and stock prices: high returns, low risk”, Journal of Marketing, Vol. 70, pp. 3-14.
    • (2006) Journal of Marketing , vol.70 , pp. 3-14
    • Fornell, C.1    Mithas, S.2    Morgeson, F.I.3    Krishnan, M.S.4
  • 21
    • 0002746274 scopus 로고
    • Monte Carlo evaluations of goodness-of-fit indexes for structural equation models
    • Sage Newbury Park, CA
    • Gerbing, D.W. and Anderson, J.C. (1993), “Monte Carlo evaluations of goodness-of-fit indexes for structural equation models”, in Bollen, K.A. and Long, J.S. (Eds), Testing Structural Equation Models, Sage, Newbury Park, CA, pp. 40-65.
    • (1993) Testing Structural Equation Models , pp. 40-65
    • Gerbing, D.W.1    Anderson, J.C.2    Bollen, K.A.3    Long, J.S.4
  • 23
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984), “A service quality model and its marketing implications”, European Journal of Marketing, Vol. 18 No. 4, pp. 36-45.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-45
    • Grönroos, C.1
  • 25
    • 27144485832 scopus 로고    scopus 로고
    • The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention
    • Gustafsson, A., Johnson, M.D. and Roos, I. (2005), “The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention”, Journal of Marketing, Vol. 69, pp. 210-218.
    • (2005) Journal of Marketing , vol.69 , pp. 210-218
    • Gustafsson, A.1    Johnson, M.D.2    Roos, I.3
  • 26
    • 0010175966 scopus 로고    scopus 로고
    • A framework for developing trust relationships
    • Hart, C.W. and Johnson, M.D. (2008), “A framework for developing trust relationships”, Marketing Management, Vol. 8 No. 1, pp. 20-2, available at: www.ibm.com/annualreport/2006/higher_value.shtml (accessed March 10, 2008); www.epsi-rating.com/index.php?option=com_content&task=view&id=39 (accessed March 10, 2008); www.kundebarometer.com/index.php?content=nkbres2006&criteria=tilfredshet (accessed March 10, 2008); www.theacsi.org/index.php?option=com_content&task=view&id=147&Itemid=155&i=Banks (accessed March 10, 2008).
    • (2008) Marketing Management , vol.8 , Issue.1 , pp. 20-22
    • Hart, C.W.1    Johnson, M.D.2
  • 27
    • 0032262444 scopus 로고    scopus 로고
    • Fit indexes in covariance structure modeling: sensitivity to underparameterized model misspecification
    • Hu, L. and Bentler, P.M. (1998), “Fit indexes in covariance structure modeling: sensitivity to underparameterized model misspecification”, Psychological Methods, Vol. 3 No. 4, pp. 424-453.
    • (1998) Psychological Methods , vol.3 , Issue.4 , pp. 424-453
    • Hu, L.1    Bentler, P.M.2
  • 28
    • 67650706330 scopus 로고    scopus 로고
    • Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives
    • Hu, L. and Bentler, P.M. (1999), “Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives”, Structural Equation Modeling, Vol. 6 No. 1, pp. 1-55.
    • (1999) Structural Equation Modeling , vol.6 , Issue.1 , pp. 1-55
    • Hu, L.1    Bentler, P.M.2
  • 29
    • 0031286036 scopus 로고    scopus 로고
    • A generalized utility model of disappointment and regret effects on post-choice valuation
    • Inman, J.J., Dyer, J.S. and Jia, J. (1997), “A generalized utility model of disappointment and regret effects on post-choice valuation”, Marketing Science, Vol. 16 No. 2, pp. 97-111.
    • (1997) Marketing Science , vol.16 , Issue.2 , pp. 97-111
    • Inman, J.J.1    Dyer, J.S.2    Jia, J.3
  • 31
    • 84993075577 scopus 로고
    • Why satisfied customers defect
    • Jones, T.O. and Sasser, E.W. Jr (1995), “Why satisfied customers defect”, Harvard Business Review, Vol. 73, pp. 88-99.
    • (1995) Harvard Business Review , vol.73 , pp. 88-99
    • Jones, T.O.1    Sasser, E.W.2
  • 33
    • 0004281741 scopus 로고    scopus 로고
    • Scientific Software Interntaional, Inc. Chicago, IL
    • Joreskog, K.G. and Sorbom, D. (1999a), LISREL 8.3, Scientific Software Interntaional, Inc., Chicago, IL.
    • (1999) LISREL 8.3
    • Joreskog, K.G.1    Sorbom, D.2
  • 34
    • 0003874293 scopus 로고    scopus 로고
    • Scientific Software International, Inc. Chicago, IL
    • Joreskog, K.G. and Sorbom, D. (1999b), PRELIS 2.30, Scientific Software International, Inc., Chicago, IL.
    • (1999) PRELIS 2.30
    • Joreskog, K.G.1    Sorbom, D.2
  • 35
    • 84992944987 scopus 로고
    • Prospect theory: an analysis of decision under risk
    • Kahneman, D. and Tversky, A. (1979), “Prospect theory: an analysis of decision under risk”, Econometrica, Vol. 47, pp. 263-291.
    • (1979) Econometrica , vol.47 , pp. 263-291
    • Kahneman, D.1    Tversky, A.2
  • 37
    • 38249002772 scopus 로고
    • Price knowledge and search behavior for habitual, low involvement food purchases
    • Kujala, J.T. and Johnson, M.D. (1993), “Price knowledge and search behavior for habitual, low involvement food purchases”, Journal of Economic Psychology, Vol. 14 No. 2, pp. 249-266.
    • (1993) Journal of Economic Psychology , vol.14 , Issue.2 , pp. 249-266
    • Kujala, J.T.1    Johnson, M.D.2
  • 39
    • 0000923828 scopus 로고
    • Regret theory: an alternative theory of rational choice under uncertainty
    • Loomes, G. (1982), “Regret theory: an alternative theory of rational choice under uncertainty”, The Economic Journal, Vol. 92 No. 368, pp. 805-824.
    • (1982) The Economic Journal , vol.92 , Issue.368 , pp. 805-824
    • Loomes, G.1
  • 40
    • 84960609981 scopus 로고
    • Disappointment and dynamic inconsistency in choice under uncertainty
    • Loomes, G. and Sudgen, R. (1986), “Disappointment and dynamic inconsistency in choice under uncertainty”, Review of Economic Studies, Vol. 53 No. 2, pp. 271-282.
    • (1986) Review of Economic Studies , vol.53 , Issue.2 , pp. 271-282
    • Loomes, G.1    Sudgen, R.2
  • 42
    • 33846332707 scopus 로고    scopus 로고
    • Competing through service: insights from service-dominant logic
    • Lusch, R.L., Vargo, S.L. and O'Brien, M. (2006), “Competing through service: insights from service-dominant logic”, Journal of Retailing, Vol. 83 No. 1, pp. 5-18.
    • (2006) Journal of Retailing , vol.83 , Issue.1 , pp. 5-18
    • Lusch, R.L.1    Vargo, S.L.2    O'Brien, M.3
  • 44
    • 33846670811 scopus 로고    scopus 로고
    • Added culture and marketing strategy in discount retailing
    • Merrilees, B., McKenzie, B. and Miller, D. (2007), “Added culture and marketing strategy in discount retailing”, Journal of Business Research, Vol. 60 No. 3, pp. 215-221.
    • (2007) Journal of Business Research , vol.60 , Issue.3 , pp. 215-221
    • Merrilees, B.1    McKenzie, B.2    Miller, D.3
  • 45
    • 44949270736 scopus 로고
    • A three-component conceptualization of organizational commitment
    • Meyer, J.P. and Allen, N. (1990), “A three-component conceptualization of organizational commitment”, Human Resource Management Review, Vol. 1 No. 1, pp. 61-89.
    • (1990) Human Resource Management Review , vol.1 , Issue.1 , pp. 61-89
    • Meyer, J.P.1    Allen, N.2
  • 46
    • 3543080592 scopus 로고    scopus 로고
    • Theoretical and empirical implications of attitude strength
    • Miller, J.M. and Peterson, D.A.M. (2004), “Theoretical and empirical implications of attitude strength”, The Journal of Politics, Vol. 66 No. 3, pp. 847-867.
    • (2004) The Journal of Politics , vol.66 , Issue.3 , pp. 847-867
    • Miller, J.M.1    Peterson, D.A.M.2
  • 48
    • 33745806216 scopus 로고    scopus 로고
    • A typology of service quality, customer satisfaction, and behavioral intentions in mass services
    • Olrunniwo, F. and Hsu, M.K. (2006), “A typology of service quality, customer satisfaction, and behavioral intentions in mass services”, Managing Service Quality, Vol. 16 No. 2, pp. 106-123.
    • (2006) Managing Service Quality , vol.16 , Issue.2 , pp. 106-123
    • Olrunniwo, F.1    Hsu, M.K.2
  • 49
    • 84992975068 scopus 로고    scopus 로고
    • Service quality and productivity: a synergistic perspective
    • Parasuraman, A. (2002), “Service quality and productivity: a synergistic perspective”, Managing Service Quality, Vol. 12 No. 1, pp. 6-9.
    • (2002) Managing Service Quality , vol.12 , Issue.1 , pp. 6-9
    • Parasuraman, A.1
  • 50
    • 0000011696 scopus 로고    scopus 로고
    • Attitude change: multiple roles for persuasion variables
    • McGraw-Hill New York, NY
    • Petty, R.E. and Wegener, D.T. (1998), “Attitude change: multiple roles for persuasion variables”, in Gilbert, D., Fiske, S. and Lindzey, G. (Eds), The Handbook of Social Psychology, 4th ed., McGraw-Hill, New York, NY, pp. 323-390.
    • (1998) The Handbook of Social Psychology , pp. 323-390
    • Petty, R.E.1    Wegener, D.T.2    Gilbert, D.3    Fiske, S.4    Lindzey, G.5
  • 51
    • 0000373192 scopus 로고
    • Organizational commitment, job satisfaction, and turnover among psychiatric technicians
    • Porter, L.W., Steers, R.M., Mowday, R.T. and Boulian, P.V. (1974), “Organizational commitment, job satisfaction, and turnover among psychiatric technicians”, Journal of Applied Psychology, Vol. 56 No. 5, pp. 603-609.
    • (1974) Journal of Applied Psychology , vol.56 , Issue.5 , pp. 603-609
    • Porter, L.W.1    Steers, R.M.2    Mowday, R.T.3    Boulian, P.V.4
  • 52
    • 0036812191 scopus 로고    scopus 로고
    • Getting return on quality: revenue expansion, cost reduction, or both?
    • Rust, R.T., Moorman, C. and Dickson, P.R. (2002), “Getting return on quality: revenue expansion, cost reduction, or both?”, Journal of Marketing, Vol. 66 No. 4, pp. 7-25.
    • (2002) Journal of Marketing , vol.66 , Issue.4 , pp. 7-25
    • Rust, R.T.1    Moorman, C.2    Dickson, P.R.3
  • 55
    • 84993044758 scopus 로고    scopus 로고
    • Kundelojalitet: årsaker og effekter (Customer loyalty: causes and effects)
    • Buskerud College Kongsberg
    • Samuelsen, B.M. (1997), “Kundelojalitet: årsaker og effekter (Customer loyalty: causes and effects)”, post graduate thesis, Buskerud College, Kongsberg.
    • (1997)
    • Samuelsen, B.M.1
  • 56
    • 0000655511 scopus 로고    scopus 로고
    • The concept of custome loyalty
    • University of Warwick Warwick
    • Samuelsen, B.M. and Sandvik, K. (1997), “The concept of custome loyalty”, paper presented at the 25th EMAC Conference, University of Warwick, Warwick.
    • (1997)
    • Samuelsen, B.M.1    Sandvik, K.2
  • 57
    • 80053498315 scopus 로고    scopus 로고
    • The potential hazard of self-service in developing customer loyalty
    • Selnes, F. and Hansen, H. (2001), “The potential hazard of self-service in developing customer loyalty”, Journal of Service Research, Vol. 4 No. 2, pp. 79-90.
    • (2001) Journal of Service Research , vol.4 , Issue.2 , pp. 79-90
    • Selnes, F.1    Hansen, H.2
  • 58
    • 0030531027 scopus 로고    scopus 로고
    • Quality guidance: a consumer-based approach to food quality improvement using partial least squares
    • Steenkamp, J-B.E.M. and van Trijp, H.C.M. (1996), “Quality guidance: a consumer-based approach to food quality improvement using partial least squares”, European Review of Agricultural Economics, Vol. 23 No. 2, pp. 195-215.
    • (1996) European Review of Agricultural Economics , vol.23 , Issue.2 , pp. 195-215
    • Steenkamp, J.-B.E.M.1    van Trijp, H.C.M.2
  • 60
    • 34447525017 scopus 로고    scopus 로고
    • An intersector analysis of the relevance of service in building a strong retail brand
    • Swoboda, B., Halesig, F., Morschett, D. and Schramm-Klein, H. (2007), “An intersector analysis of the relevance of service in building a strong retail brand”, Managing Service Quality, Vol. 17 No. 4, pp. 428-448.
    • (2007) Managing Service Quality , vol.17 , Issue.4 , pp. 428-448
    • Swoboda, B.1    Halesig, F.2    Morschett, D.3    Schramm-Klein, H.4
  • 61
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a new dominant logic for marketing
    • Vargo, S.L. and Lusch, R.F. (2004), “Evolving to a new dominant logic for marketing”, Journal of Marketing, Vol. 68, pp. 1-17.
    • (2004) Journal of Marketing , vol.68 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2
  • 64
    • 0002176946 scopus 로고    scopus 로고
    • Comparing service delivery to what might have been
    • Zeelenberg, M. and Pieters, R. (1999), “Comparing service delivery to what might have been”, Journal of Service Research, Vol. 2 No. 1, pp. 86-97.
    • (1999) Journal of Service Research , vol.2 , Issue.1 , pp. 86-97
    • Zeelenberg, M.1    Pieters, R.2
  • 65
    • 0036399221 scopus 로고    scopus 로고
    • Service quality delivery through web sites: a critical review of extant knowledge
    • Zeithaml, V.A., Parasuraman, A. and Malhotra, A. (2002), “Service quality delivery through web sites: a critical review of extant knowledge”, Journal of the Academy of Marketing Science, Vol. 30 No. 4, pp. 362-375.
    • (2002) Journal of the Academy of Marketing Science , vol.30 , Issue.4 , pp. 362-375
    • Zeithaml, V.A.1    Parasuraman, A.2    Malhotra, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.