The Reputational Landscape

Corporate Reputation Review

Volumn 1, Issue 1, 1997, Pages 5-13

  Fombrun, C J ^a   van Riel, C B M ^b  

^a NEW YORK UNIVERSITY   (United States)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85034609122     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540008     Document Type: Article

References (0)