Identifying the components of effective service advertisements

Journal of Services Marketing

Volumn 22, Issue 2, 2008, Pages 104-113

  Mortimer, Kathleen ^a  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Advertising; Advertising effectiveness; Appeals; Services

Indexed keywords

EID: 43149099008     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810862859     Document Type: Article

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