Service recovery in marketing education: It's what we do that counts

Journal of Marketing Education

Volumn 30, Issue 1, 2008, Pages 21-32

  Iyer, Rajesh ^a   Muncy, James A ^b  

^a BRADLEY UNIVERSITY   (United States)

^b VALDOSTA STATE UNIVERSITY   (United States)

Author keywords

Fairness; Marketing education; Service failure; Service recovery; Services marketing

Indexed keywords

EID: 40749126764     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307312195     Document Type: Article

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