The Theory of Trying and Goal-Directed Behavior: The Effect of Moving Up the Hierarchy of Goals

Psychology and Marketing

Volumn 20, Issue 8, 2003, Pages 669-684

  Bay, Darlene ^a   Daniel, Harold ^a  

^a UNIVERSITY OF MAINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042131561     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10091     Document Type: Article

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