Assessing Czech consumers' reactions to western marketing practices: A conjoint approach

Journal of Business Research

Volumn 36, Issue 2, 1996, Pages 189-198

  Klenosky, David B ^a   Benet, Suzeanne B ^b   Chadraba, Petr ^b  

^a PURDUE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030159975     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(95)00121-2     Document Type: Article

References (45)

1. Belch, George, and Belch, Michael, Introduction to Advertising and Promotion: An Integrated Marketing Communication Perspective, Irwin, Burr Ridge, IL. 1993.
2. Bilkey, Warren J., and Nes, Erik, Country-of-Origin Effects on Product Evaluations. Journal of International Business Studies Spring/Summer (1982): 89-99.
3. Calder, Bobby J., Phillips, Lynn W., and Tybout, Alice M., Designing Research for Application. Journal of Consumer Research 8 (September 1981): 197-207.
4. Calder, Bobby J., Phillips, Lynn W., and Tybout, Alice M., The Concept of External Validity. Journal of Consumer Research 9 (December 1982):240-244,
5. Calder, Bobby J., Phillips, Lynn W., and Tybout, Alice M., Beyond External Validity. Journal of Consumer Research 10 (June 1983): 112-114.
6. Choa, Paul, Partitioning County-of-Origin Effects: Consumer Evaluations of a Hybrid Product. Journal of International Business Studies Second Quarter (1993): 291-306.
7. Cordell, Victor V., Competitive Context and Price as Moderators of Country of Origin Preferences. Journal of the Academy of Marketing Science 19(2) (1991): 123-128.
8. Cox, Donald F., The Measurement of Information Value: A Study in Consumer Decision-making. in Emerging Concepts in Marketing, W. S. Decker, ed., American Marketing Association, Chicago. 1962, pp. 413-421.
9. Darling, John R., and Kraft, Frederic B., A Competitive Profile of Products and Associated Marketing Practices of Selected European and non-European Countries. European Journal of Marketing 11(7) (1977): 519-531.
10. Erickson, G. M., Johansson, J. K., and Chao, P., Image Variables in Multiattribute Product Evaluation: Country-of-Origin Effect. Journal of Consumer Research 11 (1984): 694-699.
11. Ettenson, Richard, Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland, and Hungary. International Marketing Review 10(5) (1993): 14-36.
12. Ettenson, Richard, Wagner, Janet, and Gaeth, Gary, Evaluating the Effect of Country of Origin and the "Made in the USA" Campaign: A Conjoint Approach. Journal of Retailing, 64(1) (1988): 85-100.
13. Farquar, Peter, Managing Brand Equity. Journal of Advertising Research August-September (1990): RC7-11.
14. Gaedeke, Ralph, Consumer Attitudes Toward Products "Made in" Developing Countries. Journal of Retailing 49 (Summer 1973): 13-24.
15. Gale, Bradley T., How Advertising Affects Profitability and Growth for Consumer Businesses, in The Value Side of Productivity, American Association of Advertising Agencies, New York. 1989, pp. 23-35.
16. Green, Paul E., and Rao, V., Conjoint Measurement for Quantifying Judgement Data. Journal of Marketing Research 8 (1971): 355-363.
17. Green, Paul E., and Srinivasan, V., Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research 5 (1978): 103-123.
18. Hampton, G. M., Perceived Risk in Buying Products Made Abroad by American Firms. Baylor Business Studies (1977): 53-64.
19. Han, C. Min, and Terpstra, Vern, Country-of-Origin Effects for Uni-National and Bi-National Products. Journal of International Business Studies (Summer 1988): 235-254.
20. Hays, W., Statistics, Holt, Rinehart, and Winston, New York. 1973.
21. Heslop, Louise A., and Papadopoulos, Nicolas, "But Who Knows Where or When:" Reflections on the Images of Countries and Their Products, in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louise A. Heslop, eds. International Business Press, New York. 1993.
22. Heyder, Hans, Musiol, Karl Georg, and Peters, Klaus, Advertising in Europe - Attitudes Toward Advertising in Certain Key East and West European Countries. Marketing and Research Today (March 1992): 58-68.
23. Jacoby, Jacob, Olson, Jerry C., and Haddock, R. A., Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality. Journal of Applied Psychology 55 (1971): 570-579.
24. Johnson, Richard M., Adaptive Conjoint Analysis, Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, Sawtooth Software, Ketchum, ID. 1987, pp. 253-265.
25. Kirmani, Amna, The Effects of Perceived Advertising Costs on Brand Perceptions. Journal of Consumer Research 17 (September 1990): 160-171.
26. Kirmani, Amna, and Wright, Peter, Money Talks: Perceived Advertising Expense and Expected Product Quality. Journal of Consumer Research 16 (December 1989): 344-353.
27. Leavitt, H. J., A Note on Some Experimental Findings About the Meaning of Price. Journal of Business 27 (1954): 205-210.
28. Liefeld, John P., Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size, in Product-Country Images: Impact and Role in International Marketing, Nicolas Papadopoulos and Louise A. Heslop eds., International Business Press, New York. 1993.
29. Lillis, Charles M., and Narayana, Chem L., Analysis of "Made In" Product Images - An Exploratory Study. Journal of International Business Studies 5 (Spring 1974): 119-127.
30. Lynch, Jr., John G., On the External Validity of Experiments in Consumer Research, Journal of Consumer Research 9 (December 1982): 225-239.
31. Lynch, Jr., John G., The Role of External Validity in Theoretical Research, Journal of Consumer Research 10 (June 1983): 109-111.
32. Miller, Richard Lee, Dr. Weber and the Consumer Journal of Marketing January (1962): 57-61.
33. Monroe, Kent B., and Krishnan, R., The Effect of Price on Subjective Product Evaluations, in Perceived Quality: How Consumers View Stores and Merchandise, J. Jacoby and J. C. Olson, eds., Lexington, MA. 1962.
34. Olson, Jerry C., Price as an Informational Cue: Effects on Product Evaluations, in Consumer and Industrial Buying Behavior, A. G. Woodside and P. D. Bennett, eds., North Holland, Amsterdam. 1977.
35. Olson, Jerry C., and Jacoby, Jacob, Cue Utilization in the Quality Perception Process, in Proceedings of the Third Annual Conference of the Association for Consumer Research, M. Venkatesan, ed. 1972, pp. 167-179.
36. Papadopoulos, Nicolas, Heslop, Louise A., and Beracs, Jozsef, National Stereotypes and Product Evaluations in a Socialist Country. International Marketing Review 7(1) (1990): 32-47.
37. Papadopoulos, Nicolas, and Heslop, Louise A., Product-Country Images: Impact and Role in International Marketing, International Business Press, New York. 1993.
38. Peterson, R. A., and Jolibert, A., A Cross-National Investigation of Price and Brand as Determinants of Perceived Product Quality. Journal of Applied Psychology 61(4) (1976): 533-536.
39. Reierson, Curtis C., Attitude Change Toward Foreign Products. Journal of Marketing Research 4 (November 1967): 385-387.
40. Schleifer, Stephen, and Dunn, S. Watson, Relative Effectiveness and Advertisements of Foreign and Domestic Origin. Journal of Marketing Research 5 (August 1968): 296-299.
41. Schooler, Robert D., Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S. Journal of International Business Studies 4 (Spring 1971): 71-80.
42. Tan, Chin Tiong, and Farley, John U., The Impact of Cultural Patterns on Cognition and Intention in Singapore. Journal of Consumer Research 13(4) (1987): 540-544.
43. Wall, Marjorie, Liefeld, John, and Heslop, Louise A., Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: A Covariance Analysis. Journal of the Academy of Marketing Science 19(2) (1991): 105-113.
44. Wittink, Dick R., Krishnamurthi, Lakshman, and Reibstein, David J., The Effect of Differences in the Number of Attribute Levels on Conjoint Results. Marketing Letters 1(2) (1989): 113-123.
45. Zeithaml, Valarie A., Consumer Perceptions of Price, Quality, and Value: A Means End Model and Synthesis of Evidence. Journal of Marketing 52 (July 1988): 2-22.