A new world order: The role of advertising in Russia and the NIS

International Journal of Advertising

Volumn 16, Issue 2, 1997, Pages 104-117

  Wells, Ludmilla Gricenko ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442468976     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1997.11104680     Document Type: Article

References (13)

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4. Lane, D., (1990) Soviet Society Under Perestroika. Boston: Unwin Hyman.
5. Mahatoo, W., (1989) Motives must be differentiated from needs, drives, wants: strategy implications. European Journal of Marketing, 23 (3), 26–29.
6. Naylor, T., and Rhinesmith, S., (1988) Perestroika: new opportunities for American business. New Management, 6 (2), 18–23.
7. Peterson, R., (1976) The Production of Culture. Beverly Hills: Sage Publications.
8. Rotzoll, K., Haefner, J., and Sandage, C., (1990) Advertising in Contemporary Society. Cincinnati: South-Western Publishing Co.
9. Schudson, M., (1984) Advertising, The Uneasy Persuasion. New York: Basic Books.
10. Wells, L.G., (1991) The socioeconomic culture and the advertising process in the Soviet Union. Proceedings of the 1991 Annual Conference of the American Academy of Advertising, 203–212.
11. Wells, L.G., (1992) The Role of Advertising in the Soviet Union (unpublished dissertation).
12. Wells, L.G., (1994) Western concepts, Russian perspectives: meanings of advertising in the former Soviet Union. Journal of Advertising, 23 (1), 83–96.
13. White, I., (1959) The functions of advertising in our culture. Journal of Marketing, 24, 8–14.