Marketing opportunities and challenges in emerging markets in the new millennium: A conceptual framework and analysis

International Business Review

Volumn 10, Issue 5, 2001, Pages 493-504

  Manrai, Lalita A ^a   Manrai, Ajay K ^a  

^a UNIVERSITY OF DELAWARE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041411710     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-5931(01)00029-4     Document Type: Article

References (8)

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