Skepticism about advertising: A comparison of East and West German consumers

International Journal of Research in Marketing

Volumn 13, Issue 3, 1996, Pages 227-235

  Feick, Lawrence ^a   Gierl, Heribert ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Advertising; Central and Eastern Europe; Germany; Skepticism about advertising

Indexed keywords

EID: 0030188213     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(96)00009-2     Document Type: Article

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