Advertising in Ukraine: Cultural perspectives

International Journal of Advertising

Volumn 17, Issue 2, 1998, Pages 189-211

  vonDorn, Jean Grow ^a   Akimova, Irina ^b  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b NATIONAL TECHNICAL UNIVERSITY   (Ukraine)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006497945     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1998.11104715     Document Type: Article

References (9)

1. Andrews, J., Durvasula, S., & Netemeyer, R., (1994) Testing the cross-national applicability of US and Russian advertising belief and attitude measures’, Journal of Advertising, 23, 71–82.
2. Europa World Year Book (1996) London: Europa Publications Limited.
3. Fiske, J., (1989) Reading the Popular. Winchester, MA: Unwin Hyman.
4. James, B., (1995) ‘Learning to consume: an ethnographic study of cultural change in Hungary’, Critical Studies in Mass Communication, 12, 287–305.
5. Perlez, J., (1995, 3 November) ‘Ukraine sells its companies, but buyers are few’, New York Times, A1, A7.
6. Pope, D., (1983) The Making of Modern Advertising. New York: Basic Books.
7. Shama, A., (1980) Marketing in a Slow-Growth Economy. New York: Praeger.
8. Wells, L., (1994) ‘Western concepts, Russian perspectives: meanings of advertising in the former Soviet Union’, Journal of Advertising, 23, 83–95.
9. Wimmer. D., & Dominick, J., (1983) Mass Media Research: an introduction, (3rd edition). Belmont, CA: Wadsworth.