Use of causal models in marketing research: A review

International Journal of Research in Marketing

Volumn 13, Issue 2, 1996, Pages 181-197

  Hulland, John ^a   Chow, Yiu Ho ^a   Lam, Shunyin ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Causal modeling; Marketing research; Replicability

Indexed keywords

EID: 0030121895     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-8116(96)00002-X     Document Type: Article

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