Fast Food Marketing and the African American Consumers: The Impact of Socio-Economic and Demographic Characteristics

Journal of International Consumer Marketing

Volumn 19, Issue 4, 2007, Pages 75-108

  Oyewole, Philemon ^a  

^a HOWARD UNIVERSITY   (United States)

Author keywords

African American consumers; blacks; Fast food marketing; international marketing; restaurant patronage frequency; service quality criteria; sub culture

Indexed keywords

EID: 35148859190     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n04_05     Document Type: Article

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