A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption of Convenience Foods

Journal of International Consumer Marketing

Volumn 10, Issue 1-2, 1998, Pages 33-56

  Laroche, Michel ^a   Kim, Chankon ^a   Hui, Michael ^b   Tomiuk, Marc A ^b  

^a Gina Cody School of Engineering and Computer Science   (Canada)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

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Indexed keywords

EID: 85014700801     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v10n01_03     Document Type: Article

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