The civil rights movement and social sensitivity: Toward an understanding of African American consumer behavior

Services Marketing Quarterly

Volumn 26, Issue 2, 2004, Pages 83-103

  Smith, Wilbur I ^a,b   Evans, Charles L ^a   Shrestha, Nanda R ^a  

^a FLORIDA A AND M UNIVERSITY   (United States)

^b Florida A and M University   (United States)

Author keywords

African American consumer market; Civil rights movement; Consumer behavior; Ethnic marketing; Social sensitivity; Target marketing

Indexed keywords

EID: 32444447254     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1300/J396v26n02_06     Document Type: Review

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