Segmenting by consumer time shortage

Journal of Consumer Marketing

Volumn 12, Issue 1, 1995, Pages 32-44

  Darian, Jean C ^a   Cohen, Judy ^b  

^a Lawrenceville ^*

^b RIDER UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346428858     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769510146787     Document Type: Article

References (24)

1. Bellante, D. and Foster, A.C. (1984), “Working wives and expenditures on services”, Journal of Consumer Research, Vol. 11, September, pp. 700-7.
2. Bellizzi, J. A. and Hite, J.E. (1989), “Convenience consumption and role overload”, Journal of the Academy of Marketing Science, Vol. 14, Winter, pp. 1-9.
3. Bergadaa, M.M. (1990), “The role of time in the action of the consumer”, Journal of Consumer Research, Vol. 17, pp. 289-302.
4. Berry, L.L. (1979), “The time buying consumer”, Journal of Retailing, Vol. 55, Winter, pp. 58-69.
5. Bird, L. (1994), “Makers of Chicken Tonight find many cooks say, not tonight”, Wall Street Journal, May 17.
6. Brown, L.G. (1989), “The strategic and tactical implications of convenience in consumer product marketing”, Journal of Consumer Marketing, Vol. 6, Summer, pp. 13-9.
7. Brown, L.G. and McEnally, M.R. (1993), “Convenience: definition, structure, and application”, Journal of Marketing Management, Vol. 2 No. 2, pp. 47-56.
8. Darian, J.C. and Klein, S. (1989), “Time saving strategies of working-wife families: meals prepared away from home versus convenience foods”, Journal of Consumer Policy, Vol. 12, pp. 139-64.
9. Gentry, J.W., Ko, G. and Stoltman, J.J. (1991), “Measures of personal time orientation”, in Chebat, J.C. and Venkatesan, V. ‘Eds’, Time and Consumer Behavior, Universite du Quebec a Montreal, Val Motin, Quebec.
10. Hornik, J. (1984), “Subjective versus objective time measures: a note on the perception of time in consumer behavior”, Journal of Consumer Research, Vol. 11, pp. 615-8.
11. Kaufman, C.J. (1986), “The concept of convenience in marketing: a definition and suggested approach in the study of household time-savings”, in Malhotra, N.K. ‘Ed.’, Developments in Marketing Science, Vol. IX, pp. 11-5.
12. Kaufman, C.J. (1990), “Usage versus ownership: suggestions for refining studies of time saving and wives’ employment”, Journal of Consumer Marketing, Vol. 7, Winter, pp. 23-30. Kaufman, C.J., Lane, P.M. and Lindquist, J.D. (1991), “Exploring more than 24 hours a day: a preliminary investigation of polychronic time use”, Journal of Consumer Research, Vol. 18, pp. 392-401.
13. Kim, C. (1989), “Working wives’ time-saving tendencies: durable ownership, convenience food consumption, and meal purchases”, Journal of Economic Psychology, Vol. 10, pp. 391-409.
14. Marmorstein, H., Grewal, D. and Fishe, R.P.H. (1992), “The value of time spent in price-comparison shopping: survey and experimental evidence”, Journal of Consumer Research, Vol. 19, pp. 52-61.
15. Miller, C. (1993), “The ‘real food’ movement: consumers stay health-conscious, but now they splurge”, Marketing News, June 7, p. 1.
16. Nickols, S.Y. and Fox, K.D. (1983), “Buying time and saving time: strategies for managing household production”, Journal of Consumer Research, Vol. 10, pp. 197-208.
17. Reilly, M.D. (1982), “Working wives and convenience consumption”, Journal of Consumer Research, Vol. 8, pp. 407-18.
18. Robinson, J.P. (1990), “The time squeeze”, American Demographics, February, pp. 30-3.
19. Robinson, J.P. and Nicosia, F.M. (1991), “Of time, activity, and consumer behavior: an essay on findings, interpretations, and needed research”, Journal of Business Research, Vol. 22, pp. 171-86.
20. Settle, R. and Alreck, P. (1991), “F-A-S-T: a standardized measure of time traits”, in Chebat, J.C. and Venkatesan, V. ‘Eds’, Time and Consumer Behavior, Universite du Quebec a Montreal, Val Motin, Quebec.
21. Shapiro, E. (1993), “Many food companies find the prospects for microwave products aren't that hot”, The Wall Street Journal, February 2, pp. B-1, B-4.
22. Stern, G. (1992), “Sandwich shops bite into fast-food sales”, The Wall Street Journal, May 13, p. B-1.
23. Strober, M.H. and Weinberg, C.B. (1980), “Strategies used by working and nonworking wives to reduce time pressures”, Journal of Consumer Research, Vol. 6, pp. 338-48.
24. Yale, L. and Venkatesh, A. (1985), “Toward the construct of convenience in consumer behavior”, in Lutz, R.J. ‘Ed.’, Advances in Consumer Research, Vol. 13, Fall, pp. 403-8.