International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective

International Marketing Review

Volumn 21, Issue 1, 2004, Pages

  Ekeledo, Ikechi ^a   Sivakumar, K ^b  

^a NORTHEASTERN ILLINOIS UNIVERSITY   (United States)

^b LEHIGH UNIVERSITY   (United States)

Author keywords

Manufacturing industries; Market entry; Resources; Service industries

Indexed keywords

EID: 1642414721     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410522943     Document Type: Article

References (123)

1. Aaker, D.A. (1989), "Managing assets and skills: the key to a sustainable competitive advantage", California Management Review, Vol. 31, Winter, pp. 91-106.
2. Achrol, R.S. and Stern, L.W. (1988), "Environmental determinants of decision making uncertainty in marketing channels", Journal of Marketing Research, Vol. 25, February, pp. 35-50.
3. Agarwal, S. and Ramaswami, S.N. (1992), "Choice of foreign market entry mode: impact of ownership, location and internalization factors", Journal of International Business Studies, Vol. 23, 1st quarter, pp. 1-27.
4. Alderson, W. (1957), Marketing Behavior and Executive Action, Richard D. Irwin, Homewood, IL.
5. Amit, R. and Schoemaker, P.J.H. (1993), "Strategic assets and organizational rent", Strategic Management Journal, Vol. 14, pp. 33-46.
6. Anderson, E. and Gatignon, H. (1986), "Modes of entry: a transaction cost analysis and propositions", Journal of International Business Studies, Vol. 17, Fall, pp. 1-26.
7. Anderson, E., Chu, W.J. and Weitz, B.A. (1987), "Industrial purchasing: an empirical exploration of the buy class framework", Journal of Marketing, Vol. 51, July, pp. 71-86.
8. Arogyaswamy, B. and Byles, C.M. (1987), "Organizational culture: internal and external fits", Journal of Management, Vol. 13 No. 4, pp. 647-59.
9. Ball, C.A. and Tschoegl, A.E. (1982), "The decision to establish a foreign bank branch or subsidiary: an application of binary classification procedures", Journal of Financial and Quantitative Analysis, Vol. 17 September, pp. 411-24.
10. Barney, J.B. (1991), "Firms resources and sustained competitive advantage", Journal of Management, Vol. 17, No. 1, pp. 99-120.
11. Bartlett, C. and Ghosal, S. (1991), "Global strategic management: impact on the new frontiers of strategy research", Strategic Management Journal, Vol. 12, pp. 5-16.
12. Bartol, K.M. and Martin, D.C. (1998), Management, 3rd ed., McGraw Hill, New York, NY.
13. Bateson, J.E.G. (1992), Managing Services Marketing, 2nd ed., Dryden Press, Fort Worth, TX.
14. Bell, M.L. (1981), "A matrix approach to the classification of marketing goods and services", in Donneyy, J.H. and George, W.R. (Eds), Marketing of Services, American Marketing Association, Chicago, IL, pp. 208-302.
15. Bhagawati, J.N. (1984), "Splintering and disembodiment of services in developing nations", The World Economy, June, pp. 133-44.
16. Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J. (1993), "Sustainable competitive advantage in service industries: a conceptual model and research propositions", Journal of Marketing, Vol. 58, October, pp. 83-99.
17. Boddewyn, J.J., Holbrich, M.B. and Perry, A.C. (1986), "Service multinational: conceptualization, measurement and theory", Journal of International Business Studies, Vol. 17, Fall, pp. 41-58.
18. Bresser, R.K. (1988), "Matching collective and competitive strategies", Strategic Management Journal, Vol. 9 No. 4, pp. 375-85.
19. Bresser, R.K. and Harl, J.E. (1986), "Collective strategy: vice or virtue?", Academy of Management Review, Vol. 11, pp. 408-27.
20. Buckley, P.J. and Casson, M.C. (1976), The Future of Multinational Enterprise, Holmer & Meier Publishers, New York, NY.
21. Buckley, P.J. and Pearce, R.D. (1979), "Overseas production and exporting by the world's largest enterprise: a study in sourcing policy", Journal of International Business Studies, Vol. 10, Spring/Summer, pp. 9-20.
22. Burke, M.C. (1984), "Strategic choice and marketing managers: an examination of business-level marketing objectives", Journal of Marketing Research, Vol. 21, November, pp. 345-59.
23. Capron, L. and Hulland, J. (1999), "Redeployment of brands, sales forces, and general marketing management expertise following horizontal acquisition: a resource-based view", Journal of Marketing, Vol. 63, April, pp. 41-54.
24. Caves, R.E. and Mehra, S.K. (1986), "Entry of foreign multinationals into US manufacturing industries", in Porter, M.E. (Ed.), Competition in Global Industries, Harvard Business School Press, Boston, MA.
25. Coase, R.H. (1937), "The nature of the firm", Economica, Vol. 4, pp. 386-405.
26. Conner, K.R. (1991), "A historical comparison of resource-based theory and five schools of thought within industrial organization economics: do we have a new theory of the firm?", Journal of Management, Vol. 17 No. 1, pp. 121-54.
27. Cox, D.R. (1970), Analysis of Binary Data, Methuen & Co., London.
28. Coyne, K.P. (1986), "Sustainable competitive advantage - what it is and what it isn't", Business Horizons, Vol. 29, January/February, pp. 54-61.
29. Cross, J.C. and Walker, B.J. (1987), "Service marketing and franchising: a practical business marriage", Business Horizons, Vol. 30 No. 6, pp. 50-8.
30. Cyert, R.M. and March, J.G. (1963), A Behavioral Theory of the Firm, Prentice-Hall, Englewood Cliffs, NJ.
31. Dahringer, L.D. (1991), "Marketing services internationally: barriers and management strategies", Journal of Services Marketing, Vol. 5, Summer, pp. 5-17.
32. Davidson, W.H. (1982), Global Strategic Management, John Wiley & Sons, New York, NY.
33. Day, G.S. (1994), "The capabilities of market-driven organizations", Journal of Marketing, Vol. 58, October, pp. 37-52.
34. Day, G.S. and Wensley, R. (1988), "Assessing advantage: a framework for diagnosing competitive superiority", Journal of Marketing, Vol. 52, April, pp. 1-20.
35. Denekamp, J.G. (1995), "Intangible assets, internalization and foreign direct investment in manufacturing", Journal of International Business Studies, Vol. 26, 3rd quarter, pp. 493-504.
36. Dillman, D.A. (1978), Mail and Telephone Surveys, John Wiley & Sons, New York, NY.
37. Dollinger, M.J., Golden, P.A. and Saxton, T. (1997), "The effect of reputation on the decision to joint venture", Strategic Management Journal, Vol. 18 No. 2, pp. 127-40.
38. Douglas, S.P. and Craig, C.S. (1995), Global Marketing Strategy, McGraw-Hill, New York, NY.
39. Dunning, J.H. (1977), "Trade, location of economic activity and the MNE: a search for an eclectic approach", in Ohlin, B. et al. (Eds), The International Allocation of Economic Activity, Proceedings of a Noble Symposium Held in Stockholm, Macmillan, London.
40. Dunning, J.H. (1980), "Toward an eclectic theory of international production: some empirical tests", Journal of International Business Studies, Vol. 11, Spring/Summer, pp. 9-31.
41. Dunning, J.H. (1988), "The eclectic paradigm of international production: a restatement and some possible extensions", Journal of International Business Studies, Vol. 19, Spring, pp. 1-31.
42. Dunning, J.H. (1993), "The internationalization of the production of services: some general and specific explanations", in Aharoni, Y. (Ed.), Coalitions and Competition: The Globalization of Professional Business Services, Routledge, New York. NY.
43. Dunning, J.H. and McQueen, M. (1982), "The eclectic theory of the multinational enterprise and the international enterprise and the international hotel industry", in Rugman, A.M. (Ed.), New Theories of Multinational Enterprise, St Martin's, New York, NY.
44. Dwyer, R.F. and Welsh, A. (1995), "Environmental relationships of the international political economy of marketing channels", Journal of Marketing, Vol. 49, November, pp. 397-414.
45. Ekeledo, I. and Sivakumar, K. (1998), "Foreign market entry mode choice of service firms: a contingency perspective", Journal of the Academy of Marketing Science, Vol. 26 No. 4, pp. 274-92.
46. Erramilli, M.K. (1990), "Entry mode choice in service industries", International Marketing Review, Vol. 7 No. 5, pp. 50-62.
47. Erramilli, M.K. (1991), "The experience factor in foreign market entry behavior of service firms", Journal of International Business Studies, Vol. 22, 3rd quarter, pp. 479-501.
48. Erramilli, M.K. and D'Souza, D.E. (1995), "Uncertainty and foreign direct investment: the role of moderators", International Marketing Review, Vol. 12 No. 3, pp. 47-60.
49. Erramilli, M.K. and Rao, C.P. (1990), "Choice of foreign market entry modes by service firms: role of market knowledge", Management International Review, Vol. 30 No. 2, pp. 135-50.
50. Erramilli, M.K. and Rao, C.P. (1993), "Service firms' international entry-mode choice: a modified transaction-cost analysis approach", Journal of Marketing, Vol. 57, July, pp. 19-38.
51. Fiol, M.C. (1991), "Managing culture as competitive resource: an identity-based view of sustainable competitive advantage", Journal of Management, Vol. 17 No. 1, pp. 191-211.
52. Gatignon, H. and Anderson, E. (1988), "The multinational corporation's degree of control over foreign subsidiaries: an empirical test of a transaction cost explanation", Journal of Law, Economics and Organization, Vol. 4, Fall, pp. 305-36.
53. Ghoshal, S. (1987), "Global strategy: an organizing framework", Strategic Management Journal, Vol. 8, pp. 425-40.
54. Gomes-Casseres, B. (1989), "Ownership structures of foreign subsidiaries: theory and evidence", Journal of Economic Behavior and Organization, Vol. 11, pp. 1-25.
55. Grant, R.M. (1991), "The resource-based theory of competitive advantage: implications for strategy formulation", California Management Review, Vol. 33, Spring, pp. 114-35.
56. Green, P.E. (1974), "On the design of choice experiments involving multifactor alternatives", Journal of Consumer Research, Vol. 1, September, pp. 61-8.
57. Green, S.B., Salkind, N.J. and Akey, T.M. (1997), Using SPSS for Windows, Prentice-Hall, Upper Saddle River, NJ.
58. Grosse, R. (1996), "International technology transfer in services", Journal of International Business Studies, Vol. 27, 4th quarter, pp. 781-800.
59. Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), Multivariate Data Analysis, 5th ed., Prentice-Hall, Upper Saddle River, NJ.
60. Hall, R. (1992), "The strategic analysis of intangible resources", Strategic Management Journal, Vol. 13, pp. 135-44.
61. Hamel, G. (1991), "Competition for competence and interpartner learning within international strategic alliances", Strategic Management Journal, Vol. 12, Winter special issue, pp. 83-103.
62. Heide, J.B. and John, G. (1992), "Do norms matter in marketing relationships?", Journal of Marketing, Vol. 56, April, pp. 32-44.
63. Hennart, J-F. (1989), "Can the 'new forms of investment' substitute for the 'old forms'? A transaction costs perspective", Journal of International Business Studies, Vol. 20, Summer, pp. 211-34.
64. Hill, C.W.L. (2002), International Business, McGraw-Hill Irwin, New York, NY.
65. Hill, C.W.L., Hwang, P. and Kim, W.C. (1990), "An eclectic theory of the choice of international entry mode", Strategic Management Journal, Vol. 11 No. 2, pp. 117-28.
66. Hofer, C.W. and Schendel, D. (1978), Strategy Formulation: Analytical Concepts, West Publishing Company, St Paul, MN.
67. Horst, T. (1972), "Firm and industry determinants of the decision to invest abroad: an empirical study", Review of Economics and Statistics, August, pp. 258-66.
68. Huber, G.P. (1991), "Organizational learning: the processes and the literatures", Organization Science, Vol. 2, pp. 88-115.
69. Huber, G.P. and Power, D.J. (1985), "Research notes and communications retrospective reports of strategic-level managers: guidelines for increasing their accuracy", Strategic Management Journal, Vol. 6, pp. 171-80.
70. Hunt, S.D. (1991), Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science, South-Western Publishing Co., Cincinnati, OH.
71. Hunt, S.D. and Morgan, R.M. (1995), "The comparative advantage theory of competition", Journal of Marketing, Vol. 59, April, pp. 1-15.
72. Johanson, J. and Vahlne, J-E. (1977), "The internationalization process of the firm-a model of knowledge development and increasing foreign market commitments", Journal of International Business Studies, Vol. 8, Spring/Summer, pp. 23-32.
73. Kachigan, S.K. (1986), Statistical Analysis: An Interdisciplinary Introduction to Univariate and Multivariate Methods, Radius Press, New York, NY.
74. Kim, W.C. and Hwang, P. (1992), "Global strategy and multinationals' entry mode choice", Journal of International Business Studies, Vol. 23, Ist quarter, pp. 29-54.
75. Kimura, Y. (1989), "Firm specific strategic advantages and foreign direct investment behavior of firms: the case of Japanese semi-conductor firms", Journal of International Business Studies, Vol. 20, Summer, pp. 296-314.
76. Klein, B., Crawford, R.G. and Alchian, A.A. (1978), "Vertical integration, appropriable quasi-rents, and the competitive contracting process", Journal of Law and Economics, Vol. 21 No. 2, pp. 297-326.
77. Kogut, B. (1988), "Joint ventures: theoretical and empirical perspectives", Strategic Management Journal, Vol. 9, pp. 319-32.
78. Kogut, B. and Singh, H. (1988), "The effect of national culture on the choice of entry mode", Journal of International Business Studies, Vol. 19 No. 3, pp. 411-32.
79. Kogut, B. and Zander, U. (1993), "Knowledge of the firm and the evolutionary theory of the multinational corporation", Journal of International Business Studies, Vol. 24, 4th quarter, pp. 625-45.
80. Lehmann, D.R., Gupta, S. and Steckel, J.H. (1998), Marketing Research, Addison-Wesley, New York, NY.
81. Lilien, G.L. (1979), "ADVISOR 2 modeling the marketing mix decision for industrial products", Management Science, Vol. 25, February, pp. 191-204.
82. Lovelock, C.H. (1996), Services Marketing, 3rd ed., Prentice-Hall, Upper Saddle River, NJ.
83. McKendall, M.A. and Wagner, J.A. (1997), "Motives, opportunity, choice and corporate illigality", Organizational Science, Vol. 8 No. 5, pp. 1-24.
84. Madhok, A. (1997), "Cost, value and foreign market entry mode: the transaction and the firm", Strategic Management Journal, Vol. 18, pp. 39-61.
85. Mahoney, J.T. and Pandian, R. (1992), "The resource-based view within the conversation of strategic management", Strategic Management Journal, Vol. 13, June, pp. 363-80.
86. Mathe, H. and Perras, C. (1994), "Successful global strategies for service companies", Long Range Planning, Vol. 27 No. 1, pp. 36-49.
87. Nielsen, R.P. (1988), "Cooperative strategy", Strategic Management Journal, Vol. 9 No. 5, pp. 475-92.
88. Nigh, D., Cho, K.K. and Krishnan, S. (1986), "The role of location-related factors in US banking involvement abroad: an empirical examination", Journal of International Business Studies, Vol. 23, Fall, pp. 59-72.
89. Nunnaly, J. and Bernstein, I.H. (1994), Psychometric Theory, 3rd ed., McGraw-Hill, New York, NY.
90. Ott, R.L., Larson, R., Rexroat, C. and Mendenhall, W. (1992), Statistics: A Tool for the Social Sciences, 5th ed., Duxbury Press, Belmont, CA.
91. Ouchi, W.G. and Johnson, R.T. (1974), "Made in America (under Japanese management)", Harvard Business Review, September-October, pp. 61-9.
92. Palmer, A. and Cole, C. (1995), Services Marketing: Principles and Practice, Prentice-Hall, Englewood Cliffs, NJ.
93. Pampel, F.C. (2000), Logistic Regression: A Primer, Sage Publications, Thousand Oaks, CA.
94. Patterson, P.G. and Cicic, M. (1995), "A typology of service firms in international markets: an empirical investigation", Journal of International Marketing, Vol. 3 No. 4, pp. 57-83.
95. Peteraf, M.A. (1993), "The cornerstones of competitive advantage: a resource-based view", Strategic Management Journal, Vol. 14 No. 3, pp. 179-91.
96. Porter, M.E. (1990), The Competitive Advantage of Nations, Free Press, New York, NY.
97. Root, F.R. (1994), Entry Strategies for International Markets, D.C. Heath, Lexington, MA.
98. Rugman, A.M. (1980), "Internalization as a general theory of foreign direct investment: a reappraisal of literature", Weltwirtschaftliches Archiv, Vol. 116 No. 2, pp. 365-79.
99. Sabi, M. (1988), "An application of the theory of foreign direct investment to multinational banking in LDCs", Journal of International Business Studies, Vol. 19, Fall, pp. 433-48.
100. Samiee, S. and Walters, P.G.P. (1991), "Segmenting corporate exporting activities: sporadic versus regular exports", Journal of the Academy of Marketing Science, Vol. 19, Spring, pp. 93-104.
101. Sampson, G.P. and Snape, R.H. (1985), "Identifying the issues in trade in services", The World Economy, Vol. 8, June, pp. 171-82.
102. Sharma, D.D. and Johanson, J. (1987), "Technical consultancy in internationalization", International Marketing Review, Vol. 4, Winter, pp. 20-9.
103. SPSS (1999), SPSS Regression Models 9.0, 0, SPSS Inc, Chicago, IL.
104. Stopford, J.M. and Wells, L.T. (1972), Managing the Multinational Enterprise: Organization of the Firm and Ownership of the Subsidiaries, Basic Books, New York, NY.
105. Tallman, S.B. (1991), "Strategic management models and resource-based strategies among MNEs in a host market", Strategic Management Journal, Vol. 12, pp. 69-82.
106. Teece, D.J. (1981), "The market for know-how and the efficient international transfer of technology", Annals of the American Academy of Political and Social Science, Vol. 458, November, pp. 81-96.
107. Teece, D.J. (1988), "Capturing value from technological innovation: integration, strategic partnering, and licensing decisions", Interfaces, Vol. 18, May-June, pp. 46-61.
108. Teece, D.J., Pisano, G. and Shuen, A. (1997), "Dynamic capabilities and strategic management", Strategic Management Journal, Vol. 18 No. 7, pp. 509-33.
109. Terpstra, V. and Sarathy, R. (1994), International Marketing, 6th ed., Dryden Press, Fort Worth, TX.
110. Terpstra, V. and Yu, C.M. (1988), "Determinants of foreign investment of US advertising agencies", Journal of International Business Studies, Vol. 19 No. 1, pp. 33-46.
111. Vasconcellos, J.A. and Hambrick, D.H. (1989), "Key success factors: test of a general theory in the mature industrial-product sector", Strategic Management Journal, Vol. 10, pp. 367-82.
112. Weinstein, A.K. (1977), "Foreign investment by service firms: the case of multinational advertising agencies", Journal of International Business Studies, Vol. 8 No. 1, pp. 83-91.
113. Wernerfelt, B. (1984), "A resource-based view of the firm", Strategic Management Journal, Vol. 5, pp. 171-80.
114. Wernerfelt, B. (1989), "From critical resources to corporate strategy", Journal of General Management, Vol. 14 No. 3, pp. 4-12.
115. Wilkins, A.L. (1989), Developing Corporate Character, Jossey-Bass, San Francisco, CA.
116. Williams, J.R. (1992), "How sustainable is your competitive advantage", California Management Review, Vol. 34, Spring, pp. 29-51.
117. Williamson, O.E. (1975), Markets and Hierarchies: Analysis and Antitrust Implications, Free Press, New York, NY.
118. Williamson, O.E. (1981), "The modern corporation: origins, evolution, attributes", Journal of Economics Literature, Vol. 19, December, pp. 1537-68.
119. Yu, C-M. and Ito, K. (1988), "Oligopolistic reaction and foreign direct investment: the case of the US tire and textile industries", Journal of International Business Studies, Vol. 19, Fall, pp. 449-60.
120. Zacharakis, A.L. (1997), "Entrepreneurial entry into foreign markets: a transaction cost perspective", Entrepreneurship Theory and Practice, Vol. 21 No. 3, pp. 23-39.
121. Zeithaml, V.A., Parasuraman, A. and Berry, L.L. (1985), "Problems and strategies in service marketing", Journal of Marketing, Vol. 49, Spring, pp. 33-46.
122. Zikmund, W.G. (1997), Exploring Marketing Research, 6th ed., The Dryden Press, New York, NY.
123. Zou, S. and Cavusgil, S.T. (1996), "Global strategy: a review and an integrated conceptual framework", European Journal of Marketing, Vol. 30 No. 1, pp. 52-69.