The use of combined conjoint approaches to improve market share predictions

International Journal of Market Research

Volumn 45, Issue 3, 2003, Pages

  Bowditch, Allan ^a   Gurrieri, Gustavo ^a   Henry, Beverley ^a  

^a Martin Hamblin GfK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041764411     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (3)

1. Blamires, C. (1998) Pricing research in The ESOMAR Handbook of Market and Opinion Research, 4th edn, p. 767. ESOMAR.
2. Orme, B. (1996) Which conjoint method should I use?, in the Sawtooth Software Research Paper Series.
3. Pinnel, J. (1994) Multistage conjoint methods to measure price sensitivity, paper presented at the Advanced Research Techniques Forum, Beaver Creek, Colorado, June.