In search of relationship quality, customer retention and shareholder value: Findings from an exploratory, qualitative multiple case study

Journal on Chain and Network Science

Volumn 1, Issue 1, 2001, Pages 49-63

  Lindgreen, Adam ^a  

^a UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

Author keywords

Customer retention; Relationship management; Relationship marketing; Relationship quality; Shareholder value

Indexed keywords

EID: 23644440146     PISSN: 15691829     EISSN: 22244662     Source Type: Journal    
DOI: 10.3920/JCNS2001.x005     Document Type: Article

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