Introduction to the special issue on branding in industrial markets

Journal of Business & Industrial Marketing

Volumn 22, Issue 6, 2007, Pages 157-160

  Beverland, Michael B ^a  

^a NONE

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EID: 84996126818     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/jbim.2007.08022faa.001     Document Type: Article

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