The Saliency of Olins' Visual Identity Structure in Relation to UK Companies Operating in Malaysia

Corporate Reputation Review

Volumn 3, Issue 3, 2000, Pages 194-200

  Melewar, T C ^a   Saunders, J ^b   Balmer, J M T ^c  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b ASTON UNIVERSITY   (United Kingdom)

^c UNIVERSITY OF BRADFORD   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 84992973126     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540114     Document Type: Article

References (0)