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1
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0032333450
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Organizing for radical product innovation: The overlooked role of willingness to cannibalize
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Chandy, Rajesh K. and Tellis, Gerard J, (1998). Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize. Journal of Marketing Research 35(4):474-487.
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Journal of Marketing Research
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Chandy, R.K.1
Tellis, G.J.2
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2
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0034388983
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The incumbent's curse? Incumbency, size, and radical product innovation
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Chandy, Rajesh K. and Tellis, Gerard J. (2000). The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation. Journal of Marketing 64(3):1-17
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(2000)
Journal of Marketing
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Chandy, R.K.1
Tellis, G.J.2
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4
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3342973104
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Disruptive technology reconsidered: A critique and research agenda
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Danneels, Erwin (2004). Disruptive Technology Reconsidered: A Critique and Research Agenda. Journal of Product Innovation Management 21:246-258.
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Journal of Product Innovation Management
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Danneels, E.1
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6
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21144476749
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Pioneering advantage: Marketing fact or marketing legend
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(May)
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Golder, Peter and Tellis, Gerard J. (1993). Pioneering Advantage: Marketing Fact or Marketing Legend. Journal of Marketing Research 30:158-170 (May).
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Journal of Marketing Research
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Golder, P.1
Tellis, G.J.2
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7
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0031286933
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Will it ever fly? Modeling the takeoff of new consumer durables
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Golder, Peter N. and Tellis, Gerard J. (1997). Will It Ever Fly? Modeling the Takeoff of New Consumer Durables. Marketing Science 16(3):256-270.
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(1997)
Marketing Science
, vol.16
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, pp. 256-270
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Golder, P.N.1
Tellis, G.J.2
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8
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22544488126
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Technological evolution and radical innovation?
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Sood, Ashish and Tellis, Gerard J. (2005a). Technological Evolution and Radical Innovation? Journal of Marketing 69(3): 152-168.
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(2005)
Journal of Marketing
, vol.69
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Sood, A.1
Tellis, G.J.2
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9
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22544456381
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The S-curve of technological change: Strategic law or self-fulfilling prophecy?
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Marketing Science Institute
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Sood, Ashish and Tellis, Gerard J. (2005b). The S-Curve of Technological Change: Strategic Law or Self-Fulfilling Prophecy? Working Paper. Marketing Science Institute.
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Working Paper
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Sood, A.1
Tellis, G.J.2
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11
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0002257317
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First to market, first to fail? The real causes of enduring market leadership
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Tellis, Gerard J. and Golder, Peter N. (1996). First to Market, First to Fail? The Real Causes of Enduring Market Leadership. Sloan Management Review 37(2):65-75.
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Sloan Management Review
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Tellis, G.J.1
Golder, P.N.2
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12
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33645134534
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Paper presented at the MSI Conference in Innovation, Boston, MA, May
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Tellis, Gerard J., Chandy, Rajesh and Prabhu, Jaideep (2005). The Innovation of Nations, Paper presented at the MSI Conference in Innovation, Boston, MA, May. 19-20.
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(2005)
The Innovation of Nations
, pp. 19-20
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Tellis, G.J.1
Chandy, R.2
Prabhu, J.3
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