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Journal of Business Research
Volumn 59, Issue 1, 2006, Pages 152-154
What is a marketing resource? A response to Gibbert, Golfetto and Zerbini
Author keywords

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Indexed keywords

EID: 28044442033     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.03.002     Document Type: Note
Times cited : (16)
References (16)
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    • D.J. Collis How valuable are organisational capabilities? Strategic Management Journal 15 1994 143-152
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    • Sustainable competitive advantage-what it is and what it isn't
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    • (1986) Business Horizons , vol.29 , pp. 54-61
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  • 6
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    • What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan and Fahy (2005)
    • M. Gibbert M. Golfetto F. Zerbini What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan and Fahy (2005) Journal of Business Research 59 2005 148-151
    • (2005) Journal of Business Research , vol.59 , pp. 148-151
    • Gibbert, M.1    Golfetto, M.2    Zerbini, F.3
  • 7
    • 84968099966 scopus 로고
    • The resource-based theory of competitive advantage: Implications for strategy formulation
    • R.M. Grant The resource-based theory of competitive advantage: Implications for strategy formulation California Management Review 33 1991 114-135
    • (1991) California Management Review , vol.33 , pp. 114-135
    • Grant, R.M.1
  • 9
    • 70350116364 scopus 로고
    • The theory of the firm
    • R. Schmalensee R.D. Willig (eds) North-Holland Amsterdam
    • B.R. Holmstrom J. Tirole The theory of the firm in: R. Schmalensee R.D. Willig (eds) Handbook of industrial organisation 1989 North-Holland Amsterdam 61-133
    • (1989) Handbook of Industrial Organisation , pp. 61-133
    • Holmstrom, B.R.1    Tirole, J.2
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    • The management of resources and the resources of management
    • J.T. Mahoney The management of resources and the resources of management Journal of Business Research 33 1995 90-101
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    • Mahoney, J.T.1
  • 12
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    • Towards a dynamic theory of strategy
    • M.E. Porter Towards a dynamic theory of strategy Strategic Management Journal 12 1991 95-117
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    • Porter, M.E.1
  • 14
    • 0035529252 scopus 로고    scopus 로고
    • Is the resource-based 'view' a useful perspective for strategic management research?
    • R.L. Priem J.E. Butler Is the resource-based 'view' a useful perspective for strategic management research? Academy of Management Revue 26 2001 22-40
    • (2001) Academy of Management Revue , vol.26 , pp. 22-40
    • Priem, R.L.1    Butler, J.E.2
  • 16
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    • From critical resources to corporate strategy
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    • Wernerfelt, B.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.